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You are here: Home / Branding / Apple Watch: A New Artificial Need?

Apple Watch: A New Artificial Need?

The Apple Macintosh Symbol Over The Entrance Of Apple StoreWell, Apple has done it again.

Along with the unveiling of the new iPhone 6, the innovative company that has had such an immense impact in today’s world, also revealed the Apple watch.

In an earlier blog, I asked if marketers create an artificial need, because as marketers, we’re always having to answer – especially to those who are skeptical about marketing – the following: Do marketers create the need? Or are we responding to a need?

Apple’s watch certainly looks great and the company is sure to have numerous orders for their phone, which will be released in early 2015. With this new gadget, Apple intends to let you make the most of time.

But isn’t a watch just supposed to be a watch? Did anyone desire a watch with all of these features? Is Apple creating another artificial need?

When Apple created the iPhone, could anyone say there was a need for it? No. Many people seemed content with their mobile phones that accomplished the basics of what phones are supposed to. But Apple, always thinking ahead, decided to go quite a few steps further and created their iPhone, which had a huge impact culturally and for Apple, financially.

No doubt there are many instances in which the need is there first. Yes, we all would like to have watch that tells time accurately. We also like to have watches that can be used for sporting or other outdoor activities, with heart rate monitors and apps for measuring distance. We also would like a watch that matches our wardrobe, from casual to formal and the office. And there are many out there – Rolex, Parmigiani Fleurier, and many more.

If marketers are creating the need, then this is an artificial need. Or is it?

Are you happy with your watch?

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Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important?

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What is Search Engine Optimization? - SPARKS! 410-244-5111

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What is Search Engine Optimization? - SPARKS! is an award-winning marketing communications agency based in Baltimore, MD. We offer web development and design, SEO, social media and digital marketing s...
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Where is your business showing up in your customers’ search results? Are you in the top results? Greg Pierce has the answers to get your business to break into the top positions.

Through the Better Business Bureau Greater Maryland webinar series, Greg will discuss:
- Fundamentals of SEO
- Tips to improve your website's ranking on search engines
- Using analytics to monitor performance

Search Engine Optimization: Simple Strategies to Improve Web Performance
Thursday, April 20th | 8:30 - 9:30am

Register for FREE online!

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Search Engine Optimization: Simple Strategies to Improve Web Performance

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See ‘behind the curtain’ and learn ways to have your website rank higher in search-engine results
1 month ago
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Seven years ago today - it seems like only yesterday! Happy SPARKS! Anniversary to our own Lauren Pierce! ... See MoreSee Less

2 months ago
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Wonderful anniversary! Keep up the great job!!!!

Happy Sparks anniversary to my very talented granddaughter!💕

Congratulations Lauren

Congratulations Lauren!

Happy anniversary!

Congratulations!

The best 7 years!

Congratulations 🎉

Perfect VIBE!!!

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