SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Google+
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • The Team
      • Greg Pierce
      • Julie Smith
      • Lauren Pierce
      • Creative Partners
  • WHAT WE DO
    • Web Design
    • Social Media Marketing
    • Video Production
    • Advertising & Creative
    • SEO and Internet Marketing
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Branding / Apple Watch: A New Artificial Need?

Apple Watch: A New Artificial Need?

The Apple Macintosh Symbol Over The Entrance Of Apple StoreWell, Apple has done it again.

Along with the unveiling of the new iPhone 6, the innovative company that has had such an immense impact in today’s world, also revealed the Apple watch.

In an earlier blog, I asked if marketers create an artificial need, because as marketers, we’re always having to answer – especially to those who are skeptical about marketing – the following: Do marketers create the need? Or are we responding to a need?

Apple’s watch certainly looks great and the company is sure to have numerous orders for their phone, which will be released in early 2015. With this new gadget, Apple intends to let you make the most of time.

But isn’t a watch just supposed to be a watch? Did anyone desire a watch with all of these features? Is Apple creating another artificial need?

When Apple created the iPhone, could anyone say there was a need for it? No. Many people seemed content with their mobile phones that accomplished the basics of what phones are supposed to. But Apple, always thinking ahead, decided to go quite a few steps further and created their iPhone, which had a huge impact culturally and for Apple, financially.

No doubt there are many instances in which the need is there first. Yes, we all would like to have watch that tells time accurately. We also like to have watches that can be used for sporting or other outdoor activities, with heart rate monitors and apps for measuring distance. We also would like a watch that matches our wardrobe, from casual to formal and the office. And there are many out there – Rolex, Parmigiani Fleurier, and many more.

If marketers are creating the need, then this is an artificial need. Or is it?

Are you happy with your watch?

Search SPARKS!

Launchpad Blog

Cyber Threats are Real – Prepare Yourself

Global Tensions Present Cyber Threats Across The Internet The White House has recently released a … MORE

What is SMiShing?

If you’ve never heard of SMS phishing, or SMiShing, you’re not alone. Most people aren’t aware of … MORE

CRM For Beginners

Have you been searching for an efficient way to stay connected to your customers? Customer … MORE

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Are your Social Media accounts secure? Unfortunately, these accounts are easily targeted and hard (even impossible sometimes!) to recover.

By not taking the correct steps to secure your account, you are putting yourself at risk to be hacked and your friends and followers at risk of being scammed.

Stay safe on the internet!

bit.ly/3NhTj8o
... See MoreSee Less

How to Protect Your Safety and Security on Facebook and Instagram | News for Authors

bit.ly

Navigating Facebook and Instagram can be a challenge when you’re in the public eye. With negative comments, sneaky impersonators, or even potential account compromise, there can be a lot to worry ab...
6 days ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

SPARKS! was saddened to hear about the passing of Dr. Mortel. His passion and commitment to the children of Haiti and their access to education was a true inspiration. He touched the lives of many and his legacy will continue to live on through his family and friends, the students of Haiti, and his Foundation, The Mortel High Hopes For Haiti Foundation. ... See MoreSee Less

Deacon Mortel, who inspired many to help his homeland of Haiti, dies at 88 - Catholic Review

catholicreview.org

Deacon Rodrigue Mortel, who as director of the Missions Office for the Archdiocese of Baltimore inspired dozens of parishes in the archdiocese to support sister churches in his homeland of Haiti and l...
4 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

We wish you and your loved ones a very Happy Easter! 🐣🐇 ... See MoreSee Less

1 month ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 1
  • Shares: 0
  • Comments: 0

Comment on Facebook

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2022 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy