Social Media Marketing is more than sharing content, it provides the ability to inform, engage and encourage action. It is a sales tool, a customer service portal and an entertainment channel all at once.
As Marshall McLuhan said, “The medium is the message.” And although communication has changed, the truth that you need consistency in your message hasn’t. Social media is a powerful tool in today’s digital age and online communities can be ambassadors for your brand. Is it the end-all-be-all? Of course not. But it is a critical component of an effective, integrated marketing program.
74% of Consumers Search Social Before Purchasing
Sure, your website might generate a few thousand visitors a month, but your Social Media channels could generate that in a day.
Social media is just one approach to reach the users, influencers and decision makers that you need to grow your organization. But it requires a plan, regular activity, and it is most effective when analytics are employed to measure success. SPARKS! managed social media programs incorporate creative and informative content and imagery, brand advocacy, strategic advertising and data monitoring to generate engagement and develop opportunities.