Happy World Social Media Day! Today, June 30th, marks the 10th year the holiday has been celebrated by social media users everywhere.

While social media was once thought to be a tool used primarily by younger people, chances are it’s now a part of your life regardless of what demographic you fit into. 

While the number of social media users across many different platforms increases each year, so do the ways those platforms can be utilized. Sure, you can still use Facebook to look at adorable baby photos of your niece, but you can also connect with clients and grow your business. 

There are a ton of  ways taking advantage of social media sites like Facebook, Twitter, and Instagram can help take your business to the next level. If you’re looking to increase your leads, improve your search engine ranking, create brand recognition, or develop relationships with customers, a strong online presence is essential. 

Over the years, we’ve seen social media take on an even deeper importance as it’s become an essential tool in the fight for equality, justice, and social change. Across the country and all over the world, people use social media to amplify their voices and make a difference.

Here at SPARKS!, we’re constantly using our social media pages to keep you informed and up to date as we navigate COVID-19, celebrate holidays, and promote exciting client news. 

If you’re interested in taking your social media channels to the next level, or just want to chat about how we can help you meet your website needs, contact us today or give us a call at 410-244-5111.

We don’t know about you, but we’re starting to have a hard time remembering what life was like before COVID-19.

It’s been almost three months since our lives, both personal and professional, were upended by the virus. But you have to keep your business up and running, even during uncertain times like these. Here are some tips on how to generate sales and keep your consumers engaged while still operating virtually.

Hold Zoom Meetings

If a big part of your business is connecting with people one on one, you can still make that happen by using Zoom or any other video conferencing technology. Set up meetings with your clients to make up for the lack of face to face time so you can still develop personal connections. Creating unique relationships with customers will also make them more likely to support you through challenging times.

Study the Competition

If a competitor has a good idea that’s helping them to stay afloat, there’s no shame in using it for yourself or your company. If you notice that a particular company seems to be doing better than expected during this time, try to find out what they’re doing that’s helping to make them so successful.

Utilize Paid and Free Software

Chances are that you and your employees are still working from home. Stay in touch as efficiently as possible by using software that makes it easier to communicate and make it feel like you’re right there in the office with your team.

Create Sales Online

Lin Qingxuan, a cosmetics company in China, achieved 200% growth compared to the prior year’s sales by using WeChat, a messaging app. They created a sales ranking among their employees to increase motivation. A similar strategy could help to make the most of a difficult situation.

Prepare For a Recovery

When this is all over, you’re going to need to have a plan. Get everything in order now so that when the time comes to go full speed ahead you’re the first one out of the starting gate.

We Can Help

Businesses are slowly starting to open back up, and we can help you reach your audience. Give us a call at 410-244-5111 or contact us today so we can help get you started on the road to recovery.

In response to the COVID-19 guidelines, the SPARKS! office has been closed. However, we have not stopped working for you!

First of all, we pray that all of our friends, Clients and their families are healthy and managing through these difficult times. Our team is working remote and available for support requests and opportunities to help anyone with their digital marketing needs.

Our hosting provider has informed us that they have the resources in place to maintain the uptime and support we would normally receive. Their teams have been remote for two weeks now, and operations are functioning normally.

We will post any updates here, so please check back – or better yet – contact us if you have any questions need anything. Our phones – 410-244-5111 – and emails are operating as usual.

Like all of you, we hope to resume normal operations shortly. In the meantime, please follow the guidelines of our public officials, wash your hands and stay home. We need you healthy, and will get through this together!

Onward and Upward!