SPARKS! Marketing Communications - Baltimore Maryland

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AV Equipment Rental Now Available

AV Equipment Rentals

Make Your Presentations Pop with AV Equipment Rental from SPARKS!

SPARKS! is excited to offer Baltimore area organizations the ‘ability to improve visibility’ through our new AV Equipment Rental service. Made available in conjunction with our Odyssey Audio Media division, we can now provide LCD projectors, screens, portable sound systems and accessories suitable for business presentations, meetings and small-to-medium corporate events.

Existing SPARKS! clients are eligible for a 10% discount, too!  For more information, visit our AV Rental page.

Impact

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Cyber Threats are Real – Prepare Yourself

Cyber Security tips from SPARKS!Global Tensions Present Cyber Threats Across The Internet

The White House has recently released a statement warning US citizens of the threat of ‘malicious cyber activity’ in response the the war in Ukraine. Many of the recommendations are consistent with SPARKS!’ messaging over the years:

  • Protect your accounts with secure passwords and multi-factor authentication. We recommend using a password manager for security and ease of use.
  • Avoid phishing and do not open any suspicious emails! Here are a few email safety tips.
  • Update your anti-virus, anti-malware and security software as well as your operating system, apps and other systems. View a list of known exploits at CISA.gov
  • Backup, backup, backup! Take advantage of offsite options and cloud providers such as Dropbox and Microsoft OneDrive.

You can view the view the entire White House Fact Sheet online.

Social Media Hacks Escalating

Email isn’t the only platform vulnerable to hacking. The security platform Malwarebytes reports an increase in phishing attempts targeting Facebook and other social media users. Remember, don’t open any suspicious email links and go to the actual website to login and verify any communications or changes.

Stay safe out there…please!

SPARKS! Celebrates World Social Media Day

Happy World Social Media Day! Today, June 30th, marks the 10th year the holiday has been celebrated by social media users everywhere.

social media blog

While social media was once thought to be a tool used primarily by younger people, chances are it’s now a part of your life regardless of what demographic you fit into. 

While the number of social media users across many different platforms increases each year, so do the ways those platforms can be utilized. Sure, you can still use Facebook to look at adorable baby photos of your niece, but you can also connect with clients and grow your business. 

There are a ton of  ways taking advantage of social media sites like Facebook, Twitter, and Instagram can help take your business to the next level. If you’re looking to increase your leads, improve your search engine ranking, create brand recognition, or develop relationships with customers, a strong online presence is essential. 

Over the years, we’ve seen social media take on an even deeper importance as it’s become an essential tool in the fight for equality, justice, and social change. Across the country and all over the world, people use social media to amplify their voices and make a difference.

Here at SPARKS!, we’re constantly using our social media pages to keep you informed and up to date as we navigate COVID-19, celebrate holidays, and promote exciting client news. 

If you’re interested in taking your social media channels to the next level, or just want to chat about how we can help you meet your website needs, contact us today or give us a call at 410-244-5111.

Creating New Business During COVID-19

We don’t know about you, but we’re starting to have a hard time remembering what life was like before COVID-19.

generating new business

It’s been almost three months since our lives, both personal and professional, were upended by the virus. But you have to keep your business up and running, even during uncertain times like these. Here are some tips on how to generate sales and keep your consumers engaged while still operating virtually.

Hold Zoom Meetings

If a big part of your business is connecting with people one on one, you can still make that happen by using Zoom or any other video conferencing technology. Set up meetings with your clients to make up for the lack of face to face time so you can still develop personal connections. Creating unique relationships with customers will also make them more likely to support you through challenging times.

Study the Competition

If a competitor has a good idea that’s helping them to stay afloat, there’s no shame in using it for yourself or your company. If you notice that a particular company seems to be doing better than expected during this time, try to find out what they’re doing that’s helping to make them so successful.

Utilize Paid and Free Software

Chances are that you and your employees are still working from home. Stay in touch as efficiently as possible by using software that makes it easier to communicate and make it feel like you’re right there in the office with your team.

Create Sales Online

Lin Qingxuan, a cosmetics company in China, achieved 200% growth compared to the prior year’s sales by using WeChat, a messaging app. They created a sales ranking among their employees to increase motivation. A similar strategy could help to make the most of a difficult situation.

Prepare For a Recovery

When this is all over, you’re going to need to have a plan. Get everything in order now so that when the time comes to go full speed ahead you’re the first one out of the starting gate.

We Can Help

Businesses are slowly starting to open back up, and we can help you reach your audience. Give us a call at 410-244-5111 or contact us today so we can help get you started on the road to recovery.

Relief Available for MD Businesses Impacted By COVID-19

small business

These are scary times for small businesses.

All nonessential businesses have been closed by order of the Governor, and no one knows when things will get back to normal. If you’re a small business owner or you work for one, here’s how Maryland’s $175 million small business coronavirus relief program could assist you.

Program Highlights

  • Loans of up to $50,000 will be provided to businesses with less than 50 employees, as long as the applicants can demonstrate financial stress or disrupted operations. Businesses can apply here. 
  • Grants of up to $10,000 will be distributed to small businesses and nonprofits that have lost revenue. This should be used for payroll, rent, mortgage, utility costs, and other expenses. Businesses that apply for this grant cannot have annual revenues of more than $5 million. Apply here. 
  • Businesses can apply for $50,000 in funding that will allow them to retain employees. Learn more here. 
  • Information about already existing programs is available here

As we navigate through these difficult times together, know that SPARKS! Is still here to meet all of your website needs (while practicing proper social distancing, of course). Contact us today or give us a call at 410-244-5111. Stay healthy and we’ll get through this together!

COVID-19 Update

In response to the COVID-19 guidelines, the SPARKS! office has been closed. However, we have not stopped working for you!

First of all, we pray that all of our friends, Clients and their families are healthy and managing through these difficult times. Our team is working remote and available for support requests and opportunities to help anyone with their digital marketing needs.

Our hosting provider has informed us that they have the resources in place to maintain the uptime and support we would normally receive. Their teams have been remote for two weeks now, and operations are functioning normally.

We will post any updates here, so please check back – or better yet – contact us if you have any questions need anything. Our phones – 410-244-5111 – and emails are operating as usual.

Like all of you, we hope to resume normal operations shortly. In the meantime, please follow the guidelines of our public officials, wash your hands and stay home. We need you healthy, and will get through this together!

Onward and Upward!

 

 

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From Us and Ours
to You and Yours...

We hope you have
a Merry Christmas,
a Happy Hanukkah,
and a joyful Holiday Season!
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The sun is setting on a day full of thanks and gratitude ☀️

As well as some birthday celebrations for Julie Smith, our Director of Graphic Design!

Happy Thanksgiving to all and Happy Birthday to Julie!
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224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
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