Search Engine Optimization (SEO) and Internet Marketing, such as Google Ads, improve your site’s search appearance and can rank your site higher in search. It is an ongoing effort and requires planning, active management and monitoring to keep up with competition and evolving search engine algorithms. Learn More>>
GPDR Compliance and Reaching Customers in the EU
Many of our clients do business with customers outside of the United States. The European Union (EU) has data privacy regulations that have been enacted to protect the personal data of individuals. Here’s a brief explanation of GPDR and a few suggestions for GPDR compliance. The General Data Protection Regulation (GDPR) is a regulation in […]
Considerations When Creating a Membership Website and Portal
Creating a membership website and portal for your association offers numerous benefits. It’s essential to consider several factors before starting the development process. SPARKS! helps membership-based organizations of all sizes, from small clubs to international associations. In many cases, the responsibility of managing the membership functions, events and finances begins with a founder or group […]
How Can Ecommerce Help My Business?
E-commerce can offer numerous benefits to your business, regardless of its size or industry. Here are some of the ways e-commerce can help your business. SPARKS! works with many retailers and service providers to help their brick-and-mortar business increase visibility and sales. Often, one key strategy they lack is the opportunity to sell their products […]
Google Analytics Is Changing. What Is GA4?
By now, most website owners and managers are familiar with Google Analytics and its extensive data reporting capabilities. But times-are-a-changing! The old Universal Analytics data collection system is being replaced. So what is GA4? Google Analytics 4 (GA4) is the latest version of Google Analytics, the free, industry standard platform for website data collection and […]
BBB & SPARKS! Present SEO Webinar
SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April 20th at 8.30 AM to present “Search Engine Optimization: Simple Strategies to Improve Web Performance“. The event is part of BBB’s Trusted Advisor Series designed to provide business owners and their employees with current information about a variety of […]
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