Creating a membership website and portal for your association offers numerous benefits. It’s essential to consider several factors before starting the development process. SPARKS! helps membership-based organizations of all sizes, from small clubs to international associations. In many cases, the responsibility of managing the membership functions, events and finances begins with a founder or group […]
How Can Ecommerce Help My Business?
E-commerce can offer numerous benefits to your business, regardless of its size or industry. Here are some of the ways e-commerce can help your business. SPARKS! works with many retailers and service providers to help their brick-and-mortar business increase visibility and sales. Often, one key strategy they lack is the opportunity to sell their products […]
Google Analytics Is Changing. What Is GA4?
By now, most website owners and managers are familiar with Google Analytics and its extensive data reporting capabilities. But times-are-a-changing! The old Universal Analytics data collection system is being replaced. So what is GA4? Google Analytics 4 (GA4) is the latest version of Google Analytics, the free, industry standard platform for website data collection and […]
BBB & SPARKS! Present SEO Webinar
SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April 20th at 8.30 AM to present “Search Engine Optimization: Simple Strategies to Improve Web Performance“. The event is part of BBB’s Trusted Advisor Series designed to provide business owners and their employees with current information about a variety of […]
What is Search Engine Optimization?
What is Search Engine Optimization (SEO)? Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important? Is Search Engine Optimization (SEO) important? If a website launches on the internet and nobody sees it does it […]
BBB & SPARKS! Present Digital Marketing Seminar
SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April 6th at 8.30 to present “Reaching Your Customers Online: A Digital Marketing Primer”. The event is part of BBB’s Trusted Advisor Series designed to provide business owners and their employees with current information about a variety of topics. To […]
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