SPARKS! Marketing Communications

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • Leadership
      • Greg Pierce
      • Julie Smith
      • Lauren P. Powderly, CDMP
  • WHAT WE DO
    • Web Design and Development
    • SEO and Internet Marketing
    • Social Media Marketing
    • Creative & Graphic Design
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Schedule An Appointment
    • Employment
You are here: Home / Web Analytics / Google Analytics Is Changing. What Is GA4?

Google Analytics Is Changing. What Is GA4?

Google Analytics - SPARKS! Marketing CommunicationsBy now, most website owners and managers are familiar with Google Analytics and its extensive data reporting capabilities. But times-are-a-changing! The old Universal Analytics data collection system is being replaced. So what is GA4?

Google Analytics 4 (GA4) is the latest version of Google Analytics, the free, industry standard platform for website data collection and reporting. As the digital landscape is constantly evolving – and data is more important in digital marketing tactics – the need for more granular metrics has driven the occupants of Mountain View to create a more robust, and sometimes confusing, platform.

The new platform takes effect on July 1st, 2023 so users must prepare for the switch. Here are some of the highlights of GA4:

  • Enhanced measurement: GA4 allows for more granular and detailed tracking of user behavior, including cross-device and cross-platform measurement. For example, a new ‘Users’ metric has been added to track ‘first open’, ‘first visit’, and ‘engagement time’ data.
  • Event-driven data model: GA4 uses an event-driven data model, which means that it can capture and analyze user interactions with your website or app in real-time. ‘Page views’ are now considered one of many ‘Events’ enabling better tracking of conversions such as purchases, downloads and inquiries.
  • Smarter insights: GA4 uses machine learning to provide more intelligent insights and predictions, such as churn probability, lifetime value, and predictive audiences.
  • Deeper integration with Google Ads: GA4 offers deeper integration with Google Ads, allowing you to measure and optimize your campaigns across multiple channels.
  • Easier data visualization: GA4 comes with an improved user interface and data visualization tools that allow for easier and more customizable reporting.
  • Customized data streams: GA4 allows you to create customized data streams for different parts of your website or app, making it easier to analyze specific user behaviors and actions.
  • Enhanced privacy controls: GA4 includes enhanced privacy controls to help you comply with regulations such as GDPR and CCPA.

There are many other features that we’ll cover in future articles. If you’re unsure how to migrate to the new platform, do not fear; Google will automatically switch your account to GA4 (SPARKS! will perform the migration for our clients). Savvy users, however, will want to take advantage of the many customizations and tools that GA4 has to offer.

Contact Us to learn more about integrating GA4 with your web properties and explore ways to increase your website’s performance.

 

How Can We Help?

Give us a call at 866-500-8088 Contact Us Online

Launchpad Blog

Considerations When Creating a Membership Website and Portal

July 18, 2023

Creating a membership website and portal for your association offers numerous benefits. It's … MORE

How Can Ecommerce Help My Business?

June 22, 2023

E-commerce can offer numerous benefits to your business, regardless of its size or industry. Here … MORE

Google Analytics Is Changing. What Is GA4?

May 25, 2023

By now, most website owners and managers are familiar with Google Analytics and its extensive data … MORE

Search SPARKS!

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Creating a membership website and portal for your association offers numerous benefits. It’s essential to consider several factors before starting the development process.

... See MoreSee Less

Considerations When Creating a Membership Website and Portal - Digital Marketing by SPARKS!

www.onsparks.com

Creating a membership website and portal for your association offers numerous benefits. SPARKS! can help you consider several factors before starting the development process.
4 days ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 2
  • Shares: 0
  • Comments: 0

0 CommentsComment on Facebook

We will #neverforget the lives lost and the lives affected 22 years ago 💙 ... See MoreSee Less

2 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 1
  • Shares: 0
  • Comments: 0

0 CommentsComment on Facebook

Do you need a new headshot? Check out this FREE opportunity on Saturday, July 15!FREE professional headshots happening this weekend at our Randallstown branch! Get your picture taken for free by a professional photographer from Side A Photography.

Details:
Saturday, July 15
Noon to 3 p.m.
Registration not required
First come, first served
... See MoreSee Less

2 months ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 2
  • Shares: 0
  • Comments: 0

0 CommentsComment on Facebook

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2023 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy