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You are here: Home / Branding / Who Are You? Your Brand Essence & Personality

Who Are You? Your Brand Essence & Personality

"who Are You" Handwritten With White Chalk On A BlackboardLast week, we talked about using a SWOT analysis and developing your mission statement to help you establish your brand. The next step is to develop your brand essence and personality.

What is your brand essence? Your brand’s essence reaches the emotional chord within your target audience. To help you develop your brand’s essence, you should think about:

  • How do people feel when they think about your brand?
  • How do people feel when they have experienced your brand?

When someone thinks of Nike, they instantly perceive it as an inspirational brand, with the logo “Just do it” summing up everything the company stands for. The essence of BMW is driving pleasure summed up in the little word – joy. As the voiceover in one of their ads says, “We realized . . . that what you make people feel is just as important as what you make.”

What is your brand’s personality? A brand’s personality consists of characteristics that people can relate to. Think of how someone might describe who you are? Are you fun? Are you serious? Are you sincere?

In the end, your brand is offering an honest promise to consumers which, if you do not keep, will let others define who you are.

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Launchpad Blog

BBB & SPARKS! Present SEO Webinar

SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April … MORE

What is Search Engine Optimization?

What is Search Engine Optimization (SEO)? Many organizations have invested in designing a beautiful … MORE

What Is Digital Marketing?

So, to answer a question we often get at SPARKS! - “what exactly is digital marketing?” – here’s a … MORE

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Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important?

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What is Search Engine Optimization? - SPARKS! 410-244-5111

www.onsparks.com

What is Search Engine Optimization? - SPARKS! is an award-winning marketing communications agency based in Baltimore, MD. We offer web development and design, SEO, social media and digital marketing s...
4 weeks ago
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Where is your business showing up in your customers’ search results? Are you in the top results? Greg Pierce has the answers to get your business to break into the top positions.

Through the Better Business Bureau Greater Maryland webinar series, Greg will discuss:
- Fundamentals of SEO
- Tips to improve your website's ranking on search engines
- Using analytics to monitor performance

Search Engine Optimization: Simple Strategies to Improve Web Performance
Thursday, April 20th | 8:30 - 9:30am

Register for FREE online!

www.eventbrite.com/e/search-engine-optimization-simple-strategies-to-improve-web-performance-regi...
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Search Engine Optimization: Simple Strategies to Improve Web Performance

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See ‘behind the curtain’ and learn ways to have your website rank higher in search-engine results
1 month ago
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Seven years ago today - it seems like only yesterday! Happy SPARKS! Anniversary to our own Lauren Pierce! ... See MoreSee Less

2 months ago
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Wonderful anniversary! Keep up the great job!!!!

Happy Sparks anniversary to my very talented granddaughter!💕

Congratulations Lauren

Congratulations Lauren!

Happy anniversary!

Congratulations!

The best 7 years!

Congratulations 🎉

Perfect VIBE!!!

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224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
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