These days, big data is heavily depended upon by marketers. Without it, they would not know how plan and execute strategic campaigns. In a previous post, I wrote about how big data is used by companies, the government, non-profits and other organizations to reach their target audiences. It’s not Minority Report. Without big data, or any sort of data, even consumers would reap the benefit of finding what it is they are shopping for.

Yet, as big data is necessary, what about the creative side of marketing? Is there still room for imagination? How can big data and the creatives blend together? [Read more…]