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Charitable Events: Making Them a Win-Win

Everyone has their hand out these days – including us!  With so many of our clients in the non-profit sector, we often become involved in soliciting donations, selling tickets, or attending events to raise money for a wide variety of wonderful causes.  Of course the inherent benefit of “doing good” is obvious, but as a marketing firm, we also are not shy about asking, “What’s in it for us?” – or for our clients.

Example: A SPARKS! client of four years, Valleybrook Country Club, hosts a Lazy River Duck Derby to benefit the American Red Cross of Harford County.  Of course, they are thrilled to raise money for a charity that maintains our nation’s blood support, provides disaster relief all over the world, and helps military families locally – but that is not the only reason we suggested it as part of their strategic marketing plan.  We also love the free publicity, including an upcoming article in The Sun, multiple feature stories in local magazines, and oh yeah, 500 potential members coming to the club and seeing first hand what a beautiful place it is!

So why not buy a ticket for the Lazy River Duck Derby on May 21st from 12-4 PM?  Great day out with the  family…ingratiate yourself  with Valleybrook and the Red Cross Board Members…win one of 3 fabulous prizes…Hob-Nob with numerous influential businesses attending and sponsoring the event…check out a great location and get ideas for your own charity event…and finally – support the Harford County American Red Cross!

So with that said, with which charities will your business become involved?  How are you using it to your advantage?

Make it a win-win/win-win situation!

Alicia

SPARKS! Marketing Maven

 

"Our next event will be three months ago last Friday"…

Don’t you just love looking at the Events or News section of a webpage and finding the latest news is actually the old news?

Having a website is a lot like having a cold.  Anyone can get one.  Like a cold, you can ignore a website and it just gets worse and worse.  Similarly, you can treat it and you’ll start to feel – and perform – better!

1. Maintain Your Site – Keeping up with the latest web standards is like taking vitamin C or zinc. Things like maintaining proper code and responding to the latest SEO trends keep you traveling speedily along the information highway.

2. Fresh Content – Here’s your daily OJ!  Update your news, events, activities on a regular basis whether daily, weekly, or monthly.  Now this is important: would you keep stale OJ in the fridge? I doubt it (unless you live off-campus). Take the old stuff and either put it in the garbage or in an Archives folder.

3. Do Stuff.  That’s right… DO STUFF!  This is your daily exercise!  You need current events to have a current events page so find something to promote, explain, or download so that your visitors have something different to look at when they stop by unannounced (and they usually do).

What?  You can’t do any of the above?  Really?  REALLY???

There is still hope.  Just don’t put dates on your content.

Onward & Upward!

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From Us and Ours
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a Happy Hanukkah,
and a joyful Holiday Season!
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The sun is setting on a day full of thanks and gratitude ☀️

As well as some birthday celebrations for Julie Smith, our Director of Graphic Design!

Happy Thanksgiving to all and Happy Birthday to Julie!
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224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
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