SPARKS! offers a web and mobile development package for any type of budget. And our Site Management Plans make it easy for you to keep your website up-to-date. All support, hosting, email, and domain services are managed in-house so you don’t have to worry about multiple providers or accounts. And, we are responsive – providing fast turnaround for your site updates, account, or support issues.
Social Media is no longer an accessory to your online presence. It is a vital component of an integrated internet marketing plan. Sure, your website might generate a few thousand visitors a month, but your Social Media channels could generate that in a day.
Social Media is more than sharing content, it provides the ability to inform, engage and encourage action. It is a sales tool, a customer service tool and an entertainment channel all at once. But it requires a plan, regular activity, and it is most effective when analytics are employed to measure success.
SPARKS! helps companies to plan and implement practical marketing solutions. We help our clients to learn more about their customers, their competition – even about their own companies. Then, we help them to develop creative strategies to reach their influencers, users and decision makers. And, we keep score along the way with regular marketing reviews and data analysis that identifies leads and tracks activity and conversions.
A beautiful website with great content is important, but it means nothing if customers can’t find your site! Search Engine Optimization (SEO) is not a “set-and-forget” action. It requires planning, active management and monitoring. The major search engines are constantly updating their algorithms to provide relevant, trustworthy and authoritative content. And they reward optimized websites that are frequently updated with new information.
You’ve heard the old saying, “a picture is worth a thousand words,” right? Well, one minute of video is worth over a million words and not just because it appears at 30 pictures – well, frames – per second!
According to the Wharton School of Business, video can increase information retention by 50% and accelerate decision making by 72% over print. The multi-sensory approach of visual and sound is much more effective than a singular medium and can evoke emotional responses that are retained longer.
Effective video is well-produced, informative and compels people to action. Still unsure? A recent study by Venables Bell & Partners showed 78 percent of Americans watch the Super Bowl for the commercials. Thirty seconds at a time – that’s just under a half-million words!
Everyday, our world is becoming more and more content-driven. Technology has given us the ability not only to create visuals that were once unimaginable, but to deliver content in very targeted, specific ways. Creative visuals can make the difference between standing out in the crowd and getting lost in the pack.