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You are here: Home / Archives for Video Production

Effective Video Marketing Tips For Anyone

Tips on making a successful marketing video. As I wrote a few months back, video will be a necessary component in marketing in 2015. Besides Facebook, Twitter, Pinterest, Instagram, video will prove to be one of the best methods marketers can use to tell their stories. According to Cisco, “mobile video content has much higher bit rates […]

Video Wars: Facebook Challenges YouTube

As marketers look to increase brand awareness and attract more potential consumers, turning leads into customers, 2015 will see the rise of videos to capture their attention. Video is a very attention-grabbing medium – it’s visual and entertaining, and if done right, brands can keep consumers engaged for longer than a minute.

Why You Need Video in Marketing

To successfully market itself or its products/services, a company must rely on the basic marketing principles: product, price, place and promotion. Technology, however, continues to challenge how marketers reach their target audience. In the digital age, marketers are using social media to engage with their audience. Besides Facebook, Twitter, Pinterest, Instagram, etc. video still proves […]

Interview Time: Photography In Marketing [video]

Greg Pierce on AHA Business Radio, April 2014

In April, SPARKS! president Greg Pierce appeared on CBS Radio’s AHA Business Radio produced by Allan Hirsh Associates.  Along with John and Mary Lou Coyle of Coyle Studios, Greg shared insight into the effective use of photography and video in online and traditional marketing strategies. To listen to the entire show broadcast, Click Here>>

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Launchpad Blog

Creating New Business During COVID-19

We don’t know about you, but we’re starting to have a hard time remembering what life was like … MORE

Relief Available for MD Businesses Impacted By COVID-19

These are scary times for small businesses. All nonessential businesses have been closed by order … MORE

Can’t Get to the Office? Try Live Streams and Web Conferencing

Coronavirus, or COVID-19, is impacting every facet of life for citizens on a global scale. As health … MORE

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