We don’t know about you, but we’re starting to have a hard time remembering what life was like before COVID-19.
It’s been almost three months since our lives, both personal and professional, were upended by the virus. But you have to keep your business up and running, even during uncertain times like these. Here are some tips on how to generate sales and keep your consumers engaged while still operating virtually.
Hold Zoom Meetings
If a big part of your business is connecting with people one on one, you can still make that happen by using Zoom or any other video conferencing technology. Set up meetings with your clients to make up for the lack of face to face time so you can still develop personal connections. Creating unique relationships with customers will also make them more likely to support you through challenging times.
Study the Competition
If a competitor has a good idea that’s helping them to stay afloat, there’s no shame in using it for yourself or your company. If you notice that a particular company seems to be doing better than expected during this time, try to find out what they’re doing that’s helping to make them so successful.
Utilize Paid and Free Software
Chances are that you and your employees are still working from home. Stay in touch as efficiently as possible by using software that makes it easier to communicate and make it feel like you’re right there in the office with your team.
Create Sales Online
Lin Qingxuan, a cosmetics company in China, achieved 200% growth compared to the prior year’s sales by using WeChat, a messaging app. They created a sales ranking among their employees to increase motivation. A similar strategy could help to make the most of a difficult situation.
Prepare For a Recovery
When this is all over, you’re going to need to have a plan. Get everything in order now so that when the time comes to go full speed ahead you’re the first one out of the starting gate.
We Can Help
Businesses are slowly starting to open back up, and we can help you reach your audience. Give us a call at 410-244-5111 or contact us today so we can help get you started on the road to recovery.
