SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Google+
  • Linkedin
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • The Team
      • Greg Pierce
      • Julie Smith
      • Lauren Pierce
      • Creative Partners
  • WHAT WE DO
    • Web Development
    • Social Media
    • Marketing
    • Video Production
    • Advertising & Creative
    • SEO and Internet Marketing
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Branding / Does Your Brand Stand Out?

Does Your Brand Stand Out?

Customer Loyalty ConceptCompanies are competing not just against their competitors, they are competing against non-competitors their target audience’s attention, and money. The biggest challenge facing advertisers is getting in front of their audience. With so many ads on so many platforms – television, radio, print, online and mobile – how can your brand stand out?

Today, your consumers want the information instantly; if you cannot tell them why your product or service is right for them in under 30 seconds, sometimes even less, failing to get their attention, you have failed.

There are ways you can get your target audience’s attention and stand out from the direct and indirect competitors. Of course, much depends on the medium you are using, but they all have the same goal – to connect with your audience.

Simplicity. In his play Hamlet, Shakespeare has Polonius say that brevity is the soul of wit, Polonius himself not being brief. Advertisers need to keep their ads simple and brief. You need to instantly connect with your consumer. Images are best if you can get your message across – “show, don’t tell” writing applied to advertising.

Quality. Instead of cluttering the air with tons of different ads, stick with one high quality ad, which consumers will attach to your brand. Unless you are going for a specific campy style, quality ads, whether online, television, mobile or print, quality in your advertising will show that you care about your brand and its message.

Focused. In advertising, message is the key and consistency in messaging is vital. Keep your ad focused on what you are conveying, which is your message. At the same time, keep it consumer-focused – if you want your customers’ attention, you must first give them attention, as in any relationship.

Emotion. It is true that consumers make emotional decisions. Let your ad work in a way that lets your brand make an emotional connection with your target consumer. Consumers will rationalize, but the final decision to act is emotional.

In the end, whatever you are selling and your brand is promising, you must deliver on that promise, because a brand is an honest promise, and no one likes when promises are broken.

Search SPARKS!

Launchpad Blog

Wild Apricot Updates to Version 6.1

from Wild Apricot Version 6.1 release To be released beginning on April 9, 2018. The release … MORE

AV Equipment Rental Now Available

Make Your Presentations Pop with AV Equipment Rental from SPARKS! SPARKS! is excited to offer … MORE

CG Insurance Group Launches New Website

Baltimore Specialty Insurance Provider Selects SPARKS! SPARKS! is proud to announce the launch of a … MORE

LIKE

Sparks Marketing Communications shared Hunt Valley Business Forum's post.

2 days ago

Sparks Marketing Communications

We are excited to be the recipients of the 2018 Chairman's Award from the Hunt Valley Business Forum. Thank you for this honor! ... See MoreSee Less

Hunt Valley Business Forum

Congratulations to our 2018 Award Recipients, PayPal and Sparks Marketing Communications!

ow.ly/2mDC30jxz98
View on Facebook
·Share

Sparks Marketing Communications

3 weeks ago

Sparks Marketing Communications

'Hoppy' Easter! We hope your day is filled with love, laughter, and maybe a few April Fool's tricks! ... See MoreSee Less

Photo

View on Facebook
·Share

Sparks Marketing Communications

3 weeks ago

Sparks Marketing Communications

Thank you for all those who attended the Catholic Business Network of Baltimore's March Monthly meeting! Congratulations to our winners!

We will contact you to claim your gift cards for Spoons Cafe, Mt. Washington Tavern, Casa Mia's Restaurant, and Greenspring Station.
... See MoreSee Less

Photo

View on Facebook
·Share

Sparks Marketing Communications

4 weeks ago

Sparks Marketing Communications

There ‘sno way we’ll get in today. Happy Snow Day from SPARKS! ... See MoreSee Less

Photo

View on Facebook
·Share

View on Facebook

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 275
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

VISIT

Copyright © 2018 · SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 275 · Hunt Valley, MD 21031 · All Rights Reserved.