SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • Leadership
      • Greg Pierce
      • Julie Smith
      • Lauren P. Powderly, CDMP
  • WHAT WE DO
    • Web Design
    • SEO and Internet Marketing
    • Social Media Marketing
    • Creative & Graphic Design
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Email Marketing / E-mail Marketing is Social

E-mail Marketing is Social

E-mail marketing complements social media

E-mail Marketing is SocialWhen we say social media marketing, we tend to think of all of the social media platforms that are available – Facebook, Google+, LinkedIn, Pinterest, Instagram, and the numerous others that have populating the social media universe.

There is, however, another form of social media that has been around before Facebook and the many others – e-mail. Yes, e-mail, those messages that arrive in your inbox several times a day.

With the rise of smartphones and iPads to complement desktops and laptops, people have various devices on which they can check their e-mail. As I noted in an earlier post, mobile phone usage has grown exponentially, with 64% of Americans owning a smartphone, according to Pew.

Think about when time you signed up for Facebook. Weren’t you asked for an e-mail address to which your login information would be sent? The for LinkedIn and others. Also, each time you purchase something on the internet, or make reservations, you’re always asked for an e-mail address at which you’d receive confirmation.

According to research from The Radicati Group, “The number of worldwide email accounts continues to grow from over 4.1 billion accounts in 2014 to over 5.2 billion accounts by the end of 2018. The total number of worldwide email users, including both business and consumer users, is also increasing from over 2.5 billion in 2014 to over 2.8 billion in 2018[,]” as shown in the graph.
E-mail Marketing is Social

For B2B, “For B2B, “Email remains the most pervasive form of communication in the business world, while other technologies such as social networking, instant messaging (IM), mobile IM, and others are also taking hold, email remains the most ubiquitous form of business communication[,]” as shown below.
E-mail Marketing is Social

Good news! Obviously, e-mail marketing should be a part of your marketing strategy.

When it comes to selecting which time of day, or which day of the week to e-mail your target audience, it takes testing. For some brands, their target audience may read their e-mails on Friday night at 10 pm, while for others, it may be any other day or time of the week.

Search SPARKS!

Launchpad Blog

Cyber Threats are Real – Prepare Yourself

Global Tensions Present Cyber Threats Across The Internet The White House has recently released a … MORE

What is SMiShing?

If you’ve never heard of SMS phishing, or SMiShing, you’re not alone. Most people aren’t aware of … MORE

CRM For Beginners

Have you been searching for an efficient way to stay connected to your customers? Customer … MORE

Client Portfolio

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Happy New Year! Hoping to start 2023 with a Baltimore Ravens win! 😈 ... See MoreSee Less

4 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

From Us and Ours
to You and Yours...

We hope you have
a Merry Christmas,
a Happy Hanukkah,
and a joyful Holiday Season!
... See MoreSee Less

1 month ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 2
  • Shares: 0
  • Comments: 0

Comment on Facebook

The sun is setting on a day full of thanks and gratitude ☀️

As well as some birthday celebrations for Julie Smith, our Director of Graphic Design!

Happy Thanksgiving to all and Happy Birthday to Julie!
... See MoreSee Less

2 months ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 4
  • Shares: 0
  • Comments: 0

Comment on Facebook

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2023 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy