SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • Leadership
      • Greg Pierce
      • Julie Smith
      • Lauren P. Powderly, CDMP
  • WHAT WE DO
    • Web Design
    • SEO and Internet Marketing
    • Social Media Marketing
    • Creative & Graphic Design
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Email Marketing / Why E-mail Marketing Still Works

Why E-mail Marketing Still Works

E-mail marketing offer many benefits social media doesn’t.

Why E-mail Marketing Still Works

In a previous post, I wrote that e-mail marketing is still very important and should be a part of any company’s marketing plan. E-mail, I said, has been around way before social media marketing and platforms such as Facebook, LinkedIn, Instagram, Pinterest, etc. With the projected increase of e-mail accounts rising to a worldwide total of 5.2 billion in 2018, according to The Radicati Group, and that e-mails sent and received each day in the business sector will reach 139.4 billion in the same year, there are obvious benefits to e-mail marketing.

While social media allows marketers to interact, sometimes in real time, with consumers, there are limits to what it can do. Social media traffic alone does not guarantee a sale and does not mean much. E-mail marketing, however, allows marketers more opportunities to engage with customers. Also, while people’s time on social media varies, sometimes even discontinuing accounts, they always check e-mails.

1. Personable. E-mail allows marketers to be more personable with their consumers. While personal conversations occur on Facebook, less so on Twitter, they are more likely to take place via e-mail. Especially for B2B marketing, CEOs and other business owners use private or business e-mail accounts, such as Google and Outlook, for interaction. Even B2C marketing depends on e-mails, since marketers cannot use Facebook’s messaging feature to have private conversations with their target audience.

2. Perception. While social media is also used by various companies and organizations, and professionals who work in them, e-mail has the perception of being the most mature. Clients want to see that companies they are interacting with have a valid e-mail address by which they can communicate. Would you tell a client to send you a Facebook message? It wouldn’t look professional.

3. Depth. E-mail allows B2B and B2C marketers to go more in-depth with their target audience. A well-formatted e-mail that goes straight to the point will allow marketers to keep their audience engaged, giving them the opportunity to fully flesh out their product or services. E-mail also allows B2B and B2C marketers to get at the heart of a dispute with clients.

4. Attention. Sometimes people are so fed up with social media that they will ignore it. You often hear of people attempting to stay off of Facebook for a certain period of time to reconnect with the real world, to purge their digitally afflicted minds and refocus. However, they still check their e-mail.

Search SPARKS!

Launchpad Blog

BBB & SPARKS! Present SEO Webinar

SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April … MORE

What is Search Engine Optimization?

What is Search Engine Optimization (SEO)? Many organizations have invested in designing a beautiful … MORE

What Is Digital Marketing?

So, to answer a question we often get at SPARKS! - “what exactly is digital marketing?” – here’s a … MORE

Client Portfolio

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important?

www.onsparks.com/what-is-seo/?src=smc-fb042523
... See MoreSee Less

What is Search Engine Optimization? - SPARKS! 410-244-5111

www.onsparks.com

What is Search Engine Optimization? - SPARKS! is an award-winning marketing communications agency based in Baltimore, MD. We offer web development and design, SEO, social media and digital marketing s...
4 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 1
  • Shares: 0
  • Comments: 0

Comment on Facebook

Where is your business showing up in your customers’ search results? Are you in the top results? Greg Pierce has the answers to get your business to break into the top positions.

Through the Better Business Bureau Greater Maryland webinar series, Greg will discuss:
- Fundamentals of SEO
- Tips to improve your website's ranking on search engines
- Using analytics to monitor performance

Search Engine Optimization: Simple Strategies to Improve Web Performance
Thursday, April 20th | 8:30 - 9:30am

Register for FREE online!

www.eventbrite.com/e/search-engine-optimization-simple-strategies-to-improve-web-performance-regi...
... See MoreSee Less

Search Engine Optimization: Simple Strategies to Improve Web Performance

www.eventbrite.com

See ‘behind the curtain’ and learn ways to have your website rank higher in search-engine results
1 month ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 3
  • Shares: 0
  • Comments: 0

Comment on Facebook

Seven years ago today - it seems like only yesterday! Happy SPARKS! Anniversary to our own Lauren Pierce! ... See MoreSee Less

2 months ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 33
  • Shares: 0
  • Comments: 9

Comment on Facebook

Wonderful anniversary! Keep up the great job!!!!

Happy Sparks anniversary to my very talented granddaughter!💕

Congratulations Lauren

Congratulations Lauren!

Happy anniversary!

Congratulations!

The best 7 years!

Congratulations 🎉

Perfect VIBE!!!

View more comments

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2023 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy