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You are here: Home / Social Media Marketing / Facebook Video Creeping Up On YouTube

Facebook Video Creeping Up On YouTube

Facebook video threatens to overtake YouTube.

One of the biggest trends in content marketing this year is video. For years, YouTube has been the undisputed king of video and marketers have always automatically navigated to posting videos on its website.

And while YouTube is still the number one for video viewing and sharing, Facebook is slowly coming up behind, a development that marketers will not ignore.

According to new data released by Ampere Analysis, Facebook video is gaining ground on YouTube in terms of video views. Of Facebook’s video growth, in a Reuters report, Ampere Analysis’ Research Director Richard Broughton said, “If the social network’s own video ambitions are to be realized, and if it is to convince content owners it is a viable alternative to YouTube, it must deliver comparable returns.”

One of the advantages for Facebook video viewers is that, unlike on YouTube, there aren’t (as yet) pre-roll ads like there are on YouTube. Will this change? For content marketers, the other advantage of using Facebook video is that viewers have to be logged in to be able to see videos, unlike on YouTube. Thus, Facebook is able to gather more data on potential consumers for marketers.

Ampere’s infographic below breaks down the numbers more concisely.

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Launchpad Blog

BBB & SPARKS! Present SEO Webinar

SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April … MORE

What is Search Engine Optimization?

What is Search Engine Optimization (SEO)? Many organizations have invested in designing a beautiful … MORE

What Is Digital Marketing?

So, to answer a question we often get at SPARKS! - “what exactly is digital marketing?” – here’s a … MORE

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Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important?

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What is Search Engine Optimization? - SPARKS! 410-244-5111

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What is Search Engine Optimization? - SPARKS! is an award-winning marketing communications agency based in Baltimore, MD. We offer web development and design, SEO, social media and digital marketing s...
4 weeks ago
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Where is your business showing up in your customers’ search results? Are you in the top results? Greg Pierce has the answers to get your business to break into the top positions.

Through the Better Business Bureau Greater Maryland webinar series, Greg will discuss:
- Fundamentals of SEO
- Tips to improve your website's ranking on search engines
- Using analytics to monitor performance

Search Engine Optimization: Simple Strategies to Improve Web Performance
Thursday, April 20th | 8:30 - 9:30am

Register for FREE online!

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Search Engine Optimization: Simple Strategies to Improve Web Performance

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See ‘behind the curtain’ and learn ways to have your website rank higher in search-engine results
1 month ago
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Seven years ago today - it seems like only yesterday! Happy SPARKS! Anniversary to our own Lauren Pierce! ... See MoreSee Less

2 months ago
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Wonderful anniversary! Keep up the great job!!!!

Happy Sparks anniversary to my very talented granddaughter!💕

Congratulations Lauren

Congratulations Lauren!

Happy anniversary!

Congratulations!

The best 7 years!

Congratulations 🎉

Perfect VIBE!!!

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224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
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