Google Now on Tap Brings Instant Answers
Well, Google has done it again. The search engine behemoth that seemingly has all the answers for every search now allows instantaneous answers to your search.
Searching with Google has always been easy, but with Google Now, it is easier to get the information you want.
As Darren Orf in Gizmodo wrote, “Imagine a mobile personal assistant that is just one long tap away on the home key at any time. You’re in an email that references a restaurant. Taaaaap. Address, menu, hours, and more information in Yelp pops up immediately. Who’s that weird scarred up dude from Mad Max? Oh, you mean Nicholas Hoult? Here’s all of his information plus a link out to IMDb and Flixster. What the fuck is a Escargots de Bourgogne? Let me pronounce it for you correctly and also offer up some recipes if you’re interested.”
What does this mean for brands? With such quick results, consumers will be able to find as much information as they can when looking for what they need. It has basically turned your mobile phone into an enormous search engine. The video below shows more.