SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Google+
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • The Team
      • Greg Pierce
      • Julie Smith
      • Lauren Pierce
      • Jason Breichner
      • Creative Partners
  • WHAT WE DO
    • Web Design
    • Social Media Marketing
    • Video Production
    • Advertising & Creative
    • SEO and Internet Marketing
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Branding / Great Brands Showcase Their Value

Great Brands Showcase Their Value

Promote your brand’s value to the consumer.

“A brand is an honest promise” is a maxim that every marketer knows. If a brand fails to deliver on its promise – better service, better experience, etc. – that failure to meet the consumer’s expectations will result in the loss of a customer, and in this connected world, will be made public. In the end, any brand with this problem will face a very difficult challenge in winning back the consumer.

Each brand also has a story. As I mentioned in a previous post, the best brands tell great stories. By telling stories, they connect with us emotionally, and consumers’ emotions influence whether or not they will make a purchase.

The other aspect a brand should emphasize is its value to the consumer. A brand needs to show why any consumer should purchase its products. But you shouldn’t just focus on your products and/or service; you need to promote your brand’s value. This bleeds into the question of why any consumer should choose your brand over another.

Volvo did a successful job of showcasing their value. The car manufacturer waded into the issue of bicycle safety and came up with something called Life Paint, which cyclists can spray on to their clothing and bicycles. Long known for bring a brand that focuses on consumer safety, Volvo further underlines their commitment to safety, whether those traveling are in their cars or outside and riding alongside of them. What does this do? It makes people look at Volvo in a wholly new way as a car manufacturer that really cares about safety, as the video shows.

Not sure how to promote your brand’s value? Contact SPARKS! to see how we can help you.

Search SPARKS!

Launchpad Blog

Creating New Business During COVID-19

We don’t know about you, but we’re starting to have a hard time remembering what life was like … MORE

Relief Available for MD Businesses Impacted By COVID-19

These are scary times for small businesses. All nonessential businesses have been closed by order … MORE

Can’t Get to the Office? Try Live Streams and Web Conferencing

Coronavirus, or COVID-19, is impacting every facet of life for citizens on a global scale. As health … MORE

LIKE

In honor of #BlackHistoryMonth, we would like to recognize Mark Dean. Among other things, Mark helped develop the color PC monitor and the first gigahertz chip!www.biography.com/inventor/mark-dean ... See MoreSee Less

Mark Dean

www.biography.com

Computer scientist and engineer Mark Dean is credited with helping develop a number of landmark technologies, including the color PC monitor, the Industry Standard Architecture system bus and the first gigahertz chip.

5 days ago  ·  

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Exciting news for our friends at Timonium Dental! ... See MoreSee Less

Vote for us! Timonium Dental | Hulafrog Towson, MD

hulafrog.com

Family Dentistry. No matter how big, or small, your family is we can accommodate everyone! By working with patients at a young age, we re able to instill lifelong habits such as brushing and flossing that keep teeth healthy. We ll also make sure older family members receive the proper care for their...

2 weeks ago  ·  

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Today is National Data Privacy Day. There are many ways to protect your data online. One (of the many) that we recommend is to create a new, strong password for each online profile you have. Not sure what to make it? Scared you will forget it? Online password vaults are a great tool to generate and store your passwords! Learn more and sign up today: www.lastpass.com/ ... See MoreSee Less

#1 Password Manager & Vault App, Enterprise SSO & MFA | LastPass

www.lastpass.com

Try the best password manager for free! Generate strong passwords and store them in a secure vault. Now with enterprise SSO and adaptive MFA that integrates with your apps.

3 weeks ago  ·  

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Prayer for our Government by Archbishop John Carroll | Archdiocese of Baltimore

www.archbalt.org

We pray O God of might, wisdom and justice, through whom authority is rightly administered, laws are enacted, and judgment decreed, assist with your Holy Spirit of counsel and fortitude the president of these United States, that his administration may be conducted in righteousness and be eminently u...

4 weeks ago  ·  

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2021 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy