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You are here: Home / Mobile Web / Millennials Use Mobile to Plan Travel

Millennials Use Mobile to Plan Travel

On-the-go millennials use mobile for travel plans.

Millennials Use Mobile to Plan TravelAs we have all seen, mobile phones are perfect for today’s busy person-on-the-go. They allow us to purchase things as we go along, make reservations, check and answer e-mail, make a doctor’s appointment, and a whole host of other activities.

And while every mobile user in almost every age group and demographic does so much on a mobile phone, research from eMarketer reveals that three-quarters of millennials use mobile to make travel plans.

Although most people still use a desktop computer to research and make travel plans from the comfort of home (during breaks at the office), most people within the age group of 18 to 34 accomplish this on their mobile phones.

According to eMarketer, “nearly three-quarters of US millennial travelers had researched travel plans on both a smartphone and tablet in the past year.”


Also, “Among those loyal to one mobile device, smartphones were much more popular than tablets for planning, with respective usage rates of 62% and 46%.”

While research and planning was done on their mobile phones, when it came to actually booking their travel, these millennials switched to the traditional desktop.”Nearly nine in 10 had booked travel via a PC or laptop in the past year, vs. 46% who had used a smartphone/tablet, 35% a smartphone and 28% a tablet.” The following graph illustrates this.

What does this tell us? “Brands trying to reach millennial travelers should provide a consistent experience across screens to allow for seamless research and booking.” And this is not for travel agencies or airline companies only. Any brand in any industry ought to do this.

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Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important?

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What is Search Engine Optimization? - SPARKS! is an award-winning marketing communications agency based in Baltimore, MD. We offer web development and design, SEO, social media and digital marketing s...
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Where is your business showing up in your customers’ search results? Are you in the top results? Greg Pierce has the answers to get your business to break into the top positions.

Through the Better Business Bureau Greater Maryland webinar series, Greg will discuss:
- Fundamentals of SEO
- Tips to improve your website's ranking on search engines
- Using analytics to monitor performance

Search Engine Optimization: Simple Strategies to Improve Web Performance
Thursday, April 20th | 8:30 - 9:30am

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See ‘behind the curtain’ and learn ways to have your website rank higher in search-engine results
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Seven years ago today - it seems like only yesterday! Happy SPARKS! Anniversary to our own Lauren Pierce! ... See MoreSee Less

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Wonderful anniversary! Keep up the great job!!!!

Happy Sparks anniversary to my very talented granddaughter!💕

Congratulations Lauren

Congratulations Lauren!

Happy anniversary!

Congratulations!

The best 7 years!

Congratulations 🎉

Perfect VIBE!!!

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