The following post was written by Stephen Fischel
Finding a way to connect with Millennials is one of the hottest topics in marketing today. Many brands have used music to connect on an emotional level with this generation. Brands have found that music has the power to connect people.
Music has become a successful part of the equation in the quest to make a strong connection with the brand and Millennials. It is able to send messages not only through lyrical content, but the way the music makes somebody feel.
Music Festivals have become a hotbed for brand advertising. Brands take advantage of the power of music festivals, where thousands gather to hear their favorite music and see signs and ads of their favorite brands. The ultimate goal of these brands is to get Millennials to align the music with the product they are offering. As time goes on, we will begin to see more and more brands using the power of music to connect with their consumers.
In an article on Mashable, Macala Wright explains that “Music is powerful because it is content, and it stimulates social interaction and drives loyalty. Disruptive streaming technologies and the onset of multi-screen user behavior have forced drastic shifts in the use of music as a marketing tool by music labels, entertainment companies and brands across multiple consumer categories.”
When it comes to social media, the author writes that “Connection and sharing are the primary drivers behind most social networks. From LINE to Snapchat, Vine to YouTube, these platforms impact millennial behavior across all facets of music. To date, one of the most effective platforms has been Twitter, and while other social networks like Facebook and Instagram are experimenting with music-focused social experiences, they still have a long way to go.”
There really is nothing like music