SPARKS! Marketing Communications

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • Leadership
      • Greg Pierce
      • Julie Smith
      • Lauren P. Powderly, CDMP
  • WHAT WE DO
    • Web Design and Development
    • SEO and Internet Marketing
    • Social Media Marketing
    • Creative & Graphic Design
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Schedule An Appointment
    • Employment
You are here: Home / Mobile Web / New Findings on U.S. Smartphone Use

New Findings on U.S. Smartphone Use

Mobile is huge. Old news, yes, but there are new findings on U.S. smartphone use.

New Findings on U.S. Smartphone UseEven though millions of Americans use smartphones for daily activities such as reservations, shopping, entertainment, and more, the term “going online” still brings to mind the image of someone at a desktop (or these days, maybe an iPad).

However, according to Pew Research, “nearly two-thirds of Americans own a smartphone, and 19% of Americans rely to some degree on a smartphone for accessing online services and information and for staying connected to the world around them — either because they lack broadband at home, or because they have few options for online access other than their cell phone.”

The research shows that users are using their smartphones for various reasons, also, users of different income and educational levels use their smartphones differently. “Some 13% of Americans with an annual household income of less than $30,000 per year are smartphone-dependent. Just 1% of Americans from households earning more than $75,000 per year rely on their smartphones to a similar degree for online access.” This lasted group has other means of accessing the internet, while the smartphone dependent population need smartphones for online access (as seen in the graph).
Screen Shot 2015-04-13 at 11.36.22 AM
At the same time, though, “The connections to online resources that smartphones facilitate are often most tenuous for those users who rely on those connections the most.”

Research also shows that “12% of African Americans and 13% of Latinos are smartphone-dependent, compared with 4% of whites.” Also, “Lower-income smartphone owners are especially likely to use their phone during a job search. Compared with smartphone owners from households earning $75,000 or more per year, those from households earning less than $30,000 annually are nearly twice as likely to use a smartphone to look for information about a job — and more than four times as likely to use their phone to actually submit a job application.”

As well, “Young adults (85% of whom are smartphone owners) are also incorporating their mobile devices into a host of information seeking and transactional behaviors. About three-quarters of 18-29 year old smartphone owners have used their phone in the last year to get information about a health condition; about seven-in-ten have used their phone to do online banking or to look up information about job; 44% have consumed educational content on their phone; and 34% have used their phone to apply for a job.”

For older users, “Mobile news consumption is common even among older smartphone owners, who tend to use these devices for more basic activities. Four-in-ten smartphone owners ages 65 and older use their phone at least occasionally to keep up with breaking news, half use it to share information about local happenings, and one-third use it to stay abreast of events and activities in their community.”

 

How Can We Help?

Give us a call at 866-500-8088 Contact Us Online

Launchpad Blog

Considerations When Creating a Membership Website and Portal

July 18, 2023

Creating a membership website and portal for your association offers numerous benefits. It's … MORE

How Can Ecommerce Help My Business?

June 22, 2023

E-commerce can offer numerous benefits to your business, regardless of its size or industry. Here … MORE

Google Analytics Is Changing. What Is GA4?

May 25, 2023

By now, most website owners and managers are familiar with Google Analytics and its extensive data … MORE

Search SPARKS!

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Creating a membership website and portal for your association offers numerous benefits. It’s essential to consider several factors before starting the development process.

... See MoreSee Less

Considerations When Creating a Membership Website and Portal - Digital Marketing by SPARKS!

www.onsparks.com

Creating a membership website and portal for your association offers numerous benefits. SPARKS! can help you consider several factors before starting the development process.
4 days ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 2
  • Shares: 0
  • Comments: 0

0 CommentsComment on Facebook

We will #neverforget the lives lost and the lives affected 22 years ago 💙 ... See MoreSee Less

2 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 1
  • Shares: 0
  • Comments: 0

0 CommentsComment on Facebook

Do you need a new headshot? Check out this FREE opportunity on Saturday, July 15!FREE professional headshots happening this weekend at our Randallstown branch! Get your picture taken for free by a professional photographer from Side A Photography.

Details:
Saturday, July 15
Noon to 3 p.m.
Registration not required
First come, first served
... See MoreSee Less

2 months ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 2
  • Shares: 0
  • Comments: 0

0 CommentsComment on Facebook

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2023 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy