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You are here: Home / Social Media Marketing / Pew Research Social Media Findings

Pew Research Social Media Findings

Blue bird with social media iconsSocial media is an ever-present in daily life. Most of us have an account on one or more of the platforms of either Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ or another one.

But which social media platform’s users are most engaged? Pew Research found out.

Facebook still proves to be the platform with the highest engagement, according to a recent Pew Research Center finding. 70% say they check Facebook daily, while 17% check it weekly and only 12% less often. In a graph recently released from Pew, Facebook tops Instagram, Twitter, Pinterest and LinkedIn:

Frequency of social media site use

Pew says that “Most Facebook users are actively engaging with their networks on the site. As opposed to simply reading or viewing content, 65% of Facebook users frequently or sometimes share, post or comment on Facebook.”

On Instagram: “Almost half (49%) of Instagram users are on the platform daily, with 32% who say they go on Instagram several times a day. Another 24% say they check in weekly, while 26% visit Instagram less often than that.”

On Twitter: “36% of Twitter users visit the site daily, with 22% saying they go on Twitter several times a day. Another 24% say they visit a few days a week, while 40% say they check Twitter less often.”

More interesting is the breakdown of users on one or more platforms:

Percent of users of each particular site who use another particular site

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Social Media is a great way to stay up-to-date with friends and family, but beware! Sharing, or in some cases oversharing, can have repercussions when it comes to insurance rates and claims.

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Your social media could affect your insurance rates | Coverage.com

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Regardless of your feelings about privacy or insurers mining social media, there’s a way to make the best of this as long as it’s a reality. Knowing such information is used may lead to new awaren...
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