SPARKS! Marketing Communications - Baltimore Maryland

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You are here: Home / Content Marketing / Put your business on Frontage Road!

Put your business on Frontage Road!

Have you ever been to Frontage Road?

If you’ve ever driven to Atlanta along I-85 you’ve probably passed a number of Frontage Roads.  Although they are not as numerous as streets named “Peachtree”, these passage ways are important to sustaining the local businesses that existed long before Mr. Eisenhower created the “transportation superhighway”.  “Frontage Roads” (and – creatively – many are named just that) are those two-lane roads that flank the Interstate offering easy access to such Americana as farm markets, Waffle Houses, truck stops, strip clubs, and the occasional enterprise that combines all four into one nifty package with fireworks and Sunday services to boot.

The important thing here is that, without a Frontage Road, the world would go speedily past these businesses on their way to the JR’s or the ‘Que joint in the next big city.  If you think about it, this concept can easily be implemented on the “information superhighway” as well.  You just need something to grab drivers’ attention (topical web content), a BIG SIGN (online advertising), reminders that your store is only 20 miles…10 miles…5 miles…and the ever popular ‘you-just-passed-us’ (email marketing), and pretty soon your business will be right there, on Frontage Road, ready for those internet motorists to stop by.

And don’t forget that American flag the size of a high school auditorium!

Onward & Upward!

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Launchpad Blog

BBB & SPARKS! Present SEO Webinar

SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April … MORE

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Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important?

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What is Search Engine Optimization? - SPARKS! 410-244-5111

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What is Search Engine Optimization? - SPARKS! is an award-winning marketing communications agency based in Baltimore, MD. We offer web development and design, SEO, social media and digital marketing s...
4 weeks ago
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Where is your business showing up in your customers’ search results? Are you in the top results? Greg Pierce has the answers to get your business to break into the top positions.

Through the Better Business Bureau Greater Maryland webinar series, Greg will discuss:
- Fundamentals of SEO
- Tips to improve your website's ranking on search engines
- Using analytics to monitor performance

Search Engine Optimization: Simple Strategies to Improve Web Performance
Thursday, April 20th | 8:30 - 9:30am

Register for FREE online!

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Search Engine Optimization: Simple Strategies to Improve Web Performance

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See ‘behind the curtain’ and learn ways to have your website rank higher in search-engine results
1 month ago
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Seven years ago today - it seems like only yesterday! Happy SPARKS! Anniversary to our own Lauren Pierce! ... See MoreSee Less

2 months ago
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Wonderful anniversary! Keep up the great job!!!!

Happy Sparks anniversary to my very talented granddaughter!💕

Congratulations Lauren

Congratulations Lauren!

Happy anniversary!

Congratulations!

The best 7 years!

Congratulations 🎉

Perfect VIBE!!!

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224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
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