SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Google+
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • The Team
      • Greg Pierce
      • Julie Smith
      • Lauren Pierce
      • Jason Breichner
      • Creative Partners
  • WHAT WE DO
    • Web Design
    • Social Media Marketing
    • Video Production
    • Advertising & Creative
    • SEO and Internet Marketing
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Branding / Questions to Help You Define Your Brand

Questions to Help You Define Your Brand

Brand building isn’t just having a great name.

Great brands are more than just great names. They mean something.

Think of Nike; it isn’t just a globally-known athletic brand, but it means something to casual, or even non-athletes. Or think Apple. It isn’t just a leading high tech brand, but there’s more, especially to Apple devotees.

How did they do this? They asked themselves certain questions that helped them define who they were and who their target audience is. These questions helped them showcase their value (something I recently wrote about).

When sitting down to define your brand, many questions will come into your head, but the following questions are vital to answer:

1. Why is my brand in existence? Your brand is your company. It is who you are. Sports teams exist to win trophies and to bring their supporters joy. What does your company bring to to its target audience?

2. What value does my brand offer? Before a potential consumer becomes a consumer, he or she will want to know what value your product will have for them. Value can be monetary or a positive emotional or health benefit. But before a consumer decides on the economic value of your brand, an emotional consideration will occur first. Define what value you are offering to your target audience. Like a sports team or a pop performer, your brand should offer a specific valuable experience for your consumer.

3. Is this what your audience needs? After you’ve answered the first question about why your brand exists, you must also know if what you are delivering is what your audience needs. You must be able to deliver an experience, and a product/service that your consumer needs. It isn’t just enough to be another computer company, but you must differentiate yourself from your competition.

Need help defining your brand? Contact SPARKS! and we’ll help you.

Search SPARKS!

Launchpad Blog

Creating New Business During COVID-19

We don’t know about you, but we’re starting to have a hard time remembering what life was like … MORE

Relief Available for MD Businesses Impacted By COVID-19

These are scary times for small businesses. All nonessential businesses have been closed by order … MORE

Can’t Get to the Office? Try Live Streams and Web Conferencing

Coronavirus, or COVID-19, is impacting every facet of life for citizens on a global scale. As health … MORE

LIKE

In honor of #BlackHistoryMonth, we would like to recognize Mark Dean. Among other things, Mark helped develop the color PC monitor and the first gigahertz chip!www.biography.com/inventor/mark-dean ... See MoreSee Less

Mark Dean

www.biography.com

Computer scientist and engineer Mark Dean is credited with helping develop a number of landmark technologies, including the color PC monitor, the Industry Standard Architecture system bus and the first gigahertz chip.

5 days ago  ·  

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Exciting news for our friends at Timonium Dental! ... See MoreSee Less

Vote for us! Timonium Dental | Hulafrog Towson, MD

hulafrog.com

Family Dentistry. No matter how big, or small, your family is we can accommodate everyone! By working with patients at a young age, we re able to instill lifelong habits such as brushing and flossing that keep teeth healthy. We ll also make sure older family members receive the proper care for their...

2 weeks ago  ·  

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Today is National Data Privacy Day. There are many ways to protect your data online. One (of the many) that we recommend is to create a new, strong password for each online profile you have. Not sure what to make it? Scared you will forget it? Online password vaults are a great tool to generate and store your passwords! Learn more and sign up today: www.lastpass.com/ ... See MoreSee Less

#1 Password Manager & Vault App, Enterprise SSO & MFA | LastPass

www.lastpass.com

Try the best password manager for free! Generate strong passwords and store them in a secure vault. Now with enterprise SSO and adaptive MFA that integrates with your apps.

3 weeks ago  ·  

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Prayer for our Government by Archbishop John Carroll | Archdiocese of Baltimore

www.archbalt.org

We pray O God of might, wisdom and justice, through whom authority is rightly administered, laws are enacted, and judgment decreed, assist with your Holy Spirit of counsel and fortitude the president of these United States, that his administration may be conducted in righteousness and be eminently u...

4 weeks ago  ·  

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2021 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy