Consumers still make purchases through their desktops.
As I wrote some weeks ago referencing a report by comScore, in March of this year, the number of mobile-only internet users outnumbered desktop-only users. We’re doing almost everything on mobile.
Smartphones allow us to purchase things as we go along, make reservations, check and answer e-mail, make a doctor’s appointment, and a whole host of other activities, which undoubtedly is responsible for the surpassing of desktop-only internet users.
According to a report from Gallup, “U.S. smartphone users rely on their device for a variety of everyday tasks, including connecting on social media and using email. Nevertheless, when it comes to the marketplace, 74% of U.S. adults with a smartphone say they mainly turn to their computer for making purchases online. Nearly as many also lean more on their computer (62%) than their smartphone (21%) for browsing products or comparing prices online.”
Gallup also showed that 21% of consumers spend more time on their phone to compare prices or browse for products, with only 11% making actual purchases, while 62% use their computers to compare prices/browse, and 74% making purchases.
The takeaway? Even though mobile marketing is vital, traditional website marketing is still an important factor in your marketing strategy.
Want to reach your target audience? Contact SPARKS! and we’ll help you.