SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Google+
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • The Team
      • Greg Pierce
      • Julie Smith
      • Lauren Pierce
      • Creative Partners
  • WHAT WE DO
    • Web Design
    • Social Media Marketing
    • Video Production
    • Advertising & Creative
    • SEO and Internet Marketing
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Social Media Marketing / Social Media isn’t About Social Media

Social Media isn’t About Social Media

Social media is about a relationship with your customer.

Social media is a vital part of every company’s marketing campaign. Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and many other social media platforms must be considered when a company wants to reach its target audience. These are necessary and to ignore them, you do so at your company’s peril.

However, social media isn’t, or shouldn’t be about social media. It’s about having a relationship with your customers.

Social media is only a tool to let you engage with your audience, who is allowing you the privilege to interact with them. It is about creating relationships, and as in any relationship, there must be trust. Social media allows you to demonstrate, in one way, your value to your customer. It also allows you to tell your story – who you are, why you are different – defining your brand.

Marketers must always know who their customer is, which means knowing or anticipating what the customers wants and expects through interacting via a social media. Intelligent marketers grasp the fact that a social media is only a bridge to the customer. When creating a social media strategy, marketers will take into account how the customer communicates, thereby seeking to listen more to the customer.

Marketers will also know which platform their target audience is on and how to reach out to them via the lingua franca of the specific platform. Marketers can do this by understanding the experiences of their customers. It’s also important to remember data is not the most important thing in mobile marketing. Data is all well and good, but what’s the use of gathering as much data as you can’t have a genuine relationship with your consumer?

Marketers must ensure there is consistency in their message and actions; any contradiction in messaging and action will dissuade current and potential customers. Even though social media was used to begin the relationship, you are in a live relationship, not a virtual one, and there must be trust.

Want to reach your target audience? Contact SPARKS! and we’ll help you.

Search SPARKS!

Launchpad Blog

Cyber Threats are Real – Prepare Yourself

Global Tensions Present Cyber Threats Across The Internet The White House has recently released a … MORE

What is SMiShing?

If you’ve never heard of SMS phishing, or SMiShing, you’re not alone. Most people aren’t aware of … MORE

CRM For Beginners

Have you been searching for an efficient way to stay connected to your customers? Customer … MORE

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Are your Social Media accounts secure? Unfortunately, these accounts are easily targeted and hard (even impossible sometimes!) to recover.

By not taking the correct steps to secure your account, you are putting yourself at risk to be hacked and your friends and followers at risk of being scammed.

Stay safe on the internet!

bit.ly/3NhTj8o
... See MoreSee Less

How to Protect Your Safety and Security on Facebook and Instagram | News for Authors

bit.ly

Navigating Facebook and Instagram can be a challenge when you’re in the public eye. With negative comments, sneaky impersonators, or even potential account compromise, there can be a lot to worry ab...
6 days ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

SPARKS! was saddened to hear about the passing of Dr. Mortel. His passion and commitment to the children of Haiti and their access to education was a true inspiration. He touched the lives of many and his legacy will continue to live on through his family and friends, the students of Haiti, and his Foundation, The Mortel High Hopes For Haiti Foundation. ... See MoreSee Less

Deacon Mortel, who inspired many to help his homeland of Haiti, dies at 88 - Catholic Review

catholicreview.org

Deacon Rodrigue Mortel, who as director of the Missions Office for the Archdiocese of Baltimore inspired dozens of parishes in the archdiocese to support sister churches in his homeland of Haiti and l...
4 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

We wish you and your loved ones a very Happy Easter! 🐣🐇 ... See MoreSee Less

1 month ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 1
  • Shares: 0
  • Comments: 0

Comment on Facebook

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2022 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy