You’ve heard the old saying, “a picture is worth a thousand words,” right? Well, one minute of video is worth over a million words and not just because it appears at 30 pictures – well, frames – per second!
According to the Wharton School of Business, video can increase information retention by 50% and accelerate decision making by 72% over print. The multi-sensory approach of visual and sound is much more effective than a singular medium and can evoke emotional responses that are retained longer.
Effective video is well-produced, informative and compels people to action. Still unsure? A recent study by Venables Bell & Partners showed 78 percent of Americans watch the Super Bowl for the commercials. Thirty seconds at a time – that’s just under a half-million words!