A lot of folks have reached out to us lately about email deliverability issues with major providers like Microsoft and Google. Recent changes to email authentication methods make DKIM a must in your email configuration. Let’s start with the obvious question. What is DKIM? DKIM, short for DomainKeys Identified Mail, is an email authentication method […]
Email Marketing is Personal
Email marketing is still the most personal form of marketing. In a previous post, I pointed out that email is the earliest form of social media marketing, predating Facebook, Google+, LinkedIn, Pinterest, Instagram, and the numerous others that have populated the social media universe. Also, with the rise of smartphones and iPads to complement desktops and […]
Interaction Frequency: How Often Do You Reach Your Customers?
Using Email, Social, And Web Assets In An Interaction Frequency Strategy To Keep In Touch With Customers How often do you communicate with your clients, prospects, and audience? Weekly? A monthly newsletter? When they are late with a payment? The answer just might be all of the above. A recent report indicates that a healthy […]
Stamps, newsletters, and dog polishers.
Stamps? We don’t need no stinking stamps!! If you spend more than $15 per month on postage for your newsletters and announcements you should really consider Email Marketing. For as little as $0.50 per day you can send out as many emails as you like each month to your customers, prospects, employees, and third cousins. […]
