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Why You Need Video in Marketing

Social media icons on smartphoneTo successfully market itself or its products/services, a company must rely on the basic marketing principles: product, price, place and promotion. Technology, however, continues to challenge how marketers reach their target audience.

In the digital age, marketers are using social media to engage with their audience. Besides Facebook, Twitter, Pinterest, Instagram, etc. video still proves to be one of the best methods marketers can use to tell their stories.
[Read more…]

It’s Time for Training Camp!

Ahh…August!  Time for unanswered phone calls, text messages, emails, invoices, er…a…but I digress.

It seems like everything slows down this time of year as we squeeze in the last few cherished days of summer.  Dreadfully close, on the next calendar page in fact, the hectic pace of September lies like a rabid cat stalking a one-legged mouse.  If your business gets a breather this month, instead of waiting for ‘the pounce’, consider the NFL as a model as you prepare for the “Frantic Fall”.

On a recent trip to Westminster to sneak a peak at this year’s version of the beloved Ravens, it suddenly became clear.  While most of the rest of the world is struggling to avoid the summer dog days, these warriors are firing on all cylinders in preparation for Week One.  And it is hot.  Wicked hot.  In some distorted way this prepares them for when it is cold.  Wicked cold.  You know, the time of year when Polar Bears book a cruise to the tropics.  Again…the digress thing.  Sorry.

This is not to suggest that we brandish 60 pounds of protective gear and run laps in the sweltering heat.  Quite the opposite in fact.  In those summer moments when you are not brandishing your usual battle garb, allow your mind to embark on its own “Training Camp”.  Begin to mentally prepare for your own ‘week one’.  Unburdened by the normal to-do lists,  this quiet-time may provide just the setting for some creative thinking about your team, schedule, and playbook.  Think positively about how you’ll take the field when you return to the game.

Now don’t use this time to worry about your opponents: payroll, taxes, bills, etc.  You already know they’ll be there on game day.  Instead, focus on things for which you don’t normally have available ‘creative-mental-time’.  Perhaps you’ll be just a bit more prepared for kick-off.

Finally, visit your ‘Training Camp’ in quiet times during a day at the beach, on the boat, or at the pool.  You don’t want to go past the 5 PM curfew or you’ll have to run laps!

Cheers!

 

SPARKS! Clients Are Making News…

Kudos to SPARKS! clients Valleybrook Country Club and Fish The Surf, LLC for their recent appearances with our friends over at WMAR’s Good Morning Maryland.

As the summer season begins, Valleybrook owner Tom King appeared with co-host Megan Pringle on the May 26th show to talk about pool safety, swimming lessons, and other ways to stay safe in the water.  Click Here To View Video>>

Visit Valleybrook’s Website>>

While we’re on the water, at least topically, Fish The Surf’s Lee “Samson” Shapira appeared with WMAR’s Jamie Costello on June 7th to discuss two great pastimes: fishing and Father’s Day.  Lee’s Fish The Surf with Lee Samson is a 3-hour DVD on surf fishing and a perfect present for Pop!  Click Here To View Video>>

Lee will also be appearing at Greetings and Readings on Sunday, June 13th from 1-3 PM.

Visit Fish The Surf Website>>

Onward & Upward!


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Seven years ago today - it seems like only yesterday! Happy SPARKS! Anniversary to our own Lauren Pierce! ... See MoreSee Less

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The best 7 years!

Happy #internationalwomensday! SPARKS! is proud to have a team and client-base that includes many strong, smart women who are changing their industries and communities one day at a time! ... See MoreSee Less

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Losing your iPhone could mean more than losing access to your cat video tweets. Your data & your money are at risk too. Evil-doers are targeting iPhone users - read how to better secure your devices.

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iPhone users targeted in phone AND data theft campaign

ow.ly

When is an iPhone theft not just an iPhone theft? When the user's Apple ID and more, goes with it.
4 weeks ago
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