SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • Leadership
      • Greg Pierce
      • Julie Smith
      • Lauren P. Powderly, CDMP
  • WHAT WE DO
    • Web Design
    • SEO and Internet Marketing
    • Social Media Marketing
    • Creative & Graphic Design
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Social Media Marketing / Who Are The Stakeholders in Your Social Media Policy?

Who Are The Stakeholders in Your Social Media Policy?

social media, communication in the global computer networksWe at Sparks continue to reflect on the social media session we recently had with Dena Lorenzi. One of the important things we learned was who the stakeholders in a social media policy are.

Knowing who your stakeholders are will help you craft your social media policy, so that it will be very effective and will help you navigate the fast-changing social media landscape.

In a previous post, I talked about why all companies should have a social media policy: Reputation, Privacy/Security, Defining Social Media and Ethics. But included in a social media policy are certain stakeholders, all of whom have a vested interest in the reputation of your company. Each stakeholder greatly contributes to the crafting and execution of your social media policy.

Marketing and Communications – It goes without saying that Marketing and Communications will be part of any social media policy. After all, they are responsible for maintaining both the brand’s reputation and customer relationships. This department will also be very knowledgeable about specific applications/channels – Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, etc. that are utilized for  external communications.

HR – Previously, I mentioned that all companies have some sort of HR manual that defines rules which employees are expected to abide by, and ethical behavior that is expected of each employee; each employee is an internal, as well as an external, brand ambassador. Employees that behave in a manner that falls short of standards will expect consequences. HR’s involvement in a social media policy will spell out those consequences.

Legal – Legal’s involvement will detail what sort of social media behavior or communications will likely get the company in legal trouble. Having your legal department’s input is vital, as certain communications which you didn’t think may be illegal, or skirting the boundaries of what is illegal, will be detailed, and you will be prepared should you be faced with charges of copyright infringement, libel or any legal issue.

IT – IT will be involved insofar as they are the ones that are responsible for the smooth implementation of software and the daily running of your company’s systems. Although IT may not necessarily give ethical or legal advice, or have a say in who will be using social media, it is wise to include them in your social media policy.

Finally, even though the customer is not included in your social media policy, a social media policy is geared to help maintain good customer relationships. As Dena said, “Same behaviors, new channels.”

Search SPARKS!

Launchpad Blog

Cyber Threats are Real – Prepare Yourself

Global Tensions Present Cyber Threats Across The Internet The White House has recently released a … MORE

What is SMiShing?

If you’ve never heard of SMS phishing, or SMiShing, you’re not alone. Most people aren’t aware of … MORE

CRM For Beginners

Have you been searching for an efficient way to stay connected to your customers? Customer … MORE

Client Portfolio

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Happy New Year! Hoping to start 2023 with a Baltimore Ravens win! 😈 ... See MoreSee Less

3 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

From Us and Ours
to You and Yours...

We hope you have
a Merry Christmas,
a Happy Hanukkah,
and a joyful Holiday Season!
... See MoreSee Less

4 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 2
  • Shares: 0
  • Comments: 0

Comment on Facebook

The sun is setting on a day full of thanks and gratitude ☀️

As well as some birthday celebrations for Julie Smith, our Director of Graphic Design!

Happy Thanksgiving to all and Happy Birthday to Julie!
... See MoreSee Less

2 months ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 4
  • Shares: 0
  • Comments: 0

Comment on Facebook

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2023 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy