SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • Leadership
      • Greg Pierce
      • Julie Smith
      • Lauren P. Powderly, CDMP
  • WHAT WE DO
    • Web Design
    • SEO and Internet Marketing
    • Social Media Marketing
    • Creative & Graphic Design
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Content Marketing / WordPress 101

WordPress 101

IMG_8627Businesses today are using various online channels to reach their clients. One of the most efficient methods is content marketing and blogging using the WordPress Platform. Where do you start? WordPress 101!

Ok, let’s begin WordPress 101.  First, what is blogging?

1. Blogging is its own publishing channel that allows you create content.
2. Blogging lets you use specific SEO keywords that will result in your company showing up in search engines such as Google.
3. Blogging lets you create content that can then be disseminated through your Facebook, Twitter, LinkedIn and other social media platforms.

WordPress offers an easy interface for anyone to use. You do not have to be a technical wizard. When creating your WordPress blog, there are a few important characteristics to have.

Image – It’s vital to have a quality image. Images are important, and attractive images keep visitors on your blog.

Content – Another important characteristic of a successful blog is by having great content. Great content that is crucial to visitors will keep them, and even turn them into fans that may then refer others to your blog. Think of it, each person who visits your blog may know 100 other people, who may know 100 more people, etc. When creating content, it is also important to regularly post content with catchy attention-grabbing headlines.

RSS Subscription – You should also give your customers the option to subscribe to your blog by putting an RSS subscribe button. Don’t forget to include Facebook, Twitter and LinkedIn buttons, or Tumblr, etc.

Comments – You can manage the comments section on your blog. You can approve which comments show up on your website. This is one way your readers can let you know what they think.

Search SPARKS!

Launchpad Blog

BBB & SPARKS! Present SEO Webinar

SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April … MORE

What is Search Engine Optimization?

What is Search Engine Optimization (SEO)? Many organizations have invested in designing a beautiful … MORE

What Is Digital Marketing?

So, to answer a question we often get at SPARKS! - “what exactly is digital marketing?” – here’s a … MORE

Client Portfolio

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important?

www.onsparks.com/what-is-seo/?src=smc-fb042523
... See MoreSee Less

What is Search Engine Optimization? - SPARKS! 410-244-5111

www.onsparks.com

What is Search Engine Optimization? - SPARKS! is an award-winning marketing communications agency based in Baltimore, MD. We offer web development and design, SEO, social media and digital marketing s...
4 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 1
  • Shares: 0
  • Comments: 0

Comment on Facebook

Where is your business showing up in your customers’ search results? Are you in the top results? Greg Pierce has the answers to get your business to break into the top positions.

Through the Better Business Bureau Greater Maryland webinar series, Greg will discuss:
- Fundamentals of SEO
- Tips to improve your website's ranking on search engines
- Using analytics to monitor performance

Search Engine Optimization: Simple Strategies to Improve Web Performance
Thursday, April 20th | 8:30 - 9:30am

Register for FREE online!

www.eventbrite.com/e/search-engine-optimization-simple-strategies-to-improve-web-performance-regi...
... See MoreSee Less

Search Engine Optimization: Simple Strategies to Improve Web Performance

www.eventbrite.com

See ‘behind the curtain’ and learn ways to have your website rank higher in search-engine results
1 month ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 3
  • Shares: 0
  • Comments: 0

Comment on Facebook

Seven years ago today - it seems like only yesterday! Happy SPARKS! Anniversary to our own Lauren Pierce! ... See MoreSee Less

2 months ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 33
  • Shares: 0
  • Comments: 9

Comment on Facebook

Wonderful anniversary! Keep up the great job!!!!

Happy Sparks anniversary to my very talented granddaughter!💕

Congratulations Lauren

Congratulations Lauren!

Happy anniversary!

Congratulations!

The best 7 years!

Congratulations 🎉

Perfect VIBE!!!

View more comments

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2023 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy