Businesses today are using various online channels to reach their clients. One of the most efficient methods is content marketing and blogging using the WordPress Platform. Where do you start? WordPress 101!
Ok, let’s begin WordPress 101. First, what is blogging?
1. Blogging is its own publishing channel that allows you create content.
2. Blogging lets you use specific SEO keywords that will result in your company showing up in search engines such as Google.
3. Blogging lets you create content that can then be disseminated through your Facebook, Twitter, LinkedIn and other social media platforms.
WordPress offers an easy interface for anyone to use. You do not have to be a technical wizard. When creating your WordPress blog, there are a few important characteristics to have.
Image – It’s vital to have a quality image. Images are important, and attractive images keep visitors on your blog.
Content – Another important characteristic of a successful blog is by having great content. Great content that is crucial to visitors will keep them, and even turn them into fans that may then refer others to your blog. Think of it, each person who visits your blog may know 100 other people, who may know 100 more people, etc. When creating content, it is also important to regularly post content with catchy attention-grabbing headlines.
RSS Subscription – You should also give your customers the option to subscribe to your blog by putting an RSS subscribe button. Don’t forget to include Facebook, Twitter and LinkedIn buttons, or Tumblr, etc.
Comments – You can manage the comments section on your blog. You can approve which comments show up on your website. This is one way your readers can let you know what they think.