SPARKS! Marketing Communications

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • Leadership
      • Greg Pierce
      • Julie Smith
      • Lauren P. Powderly, CDMP
  • WHAT WE DO
    • Web Design and Development
    • SEO and Internet Marketing
    • Social Media Marketing
    • Creative & Graphic Design
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Schedule An Appointment
    • Employment
You are here: Home / Marketing / 4 Questions To Ask When Redoing Your Website

4 Questions To Ask When Redoing Your Website

Website design templateWith the new year, companies may think of how they can improve their performance, especially how they can be more responsive to their customers. One of the ways companies may do this is by redesigning their website.

What is the first impression a potential customer will have when visiting a company’s website? What does it convey? These are two concerns that must be answered in redesigning your website. But there are more.


Although a website cannot replace the value and service a company must provide in order to keep customers returning, having a well-designed and updated website is vital for a company’s success. However, redesigning your website takes time and precious money.

Sometimes, companies have invested significant sums of money and time into redesigning their websites, only to see no improvement in sales and failure to even engage their target audience. They may not have asked themselves if the website easily navigable and if consumers can find the information they are looking for. Here are some questions one should consider before spending valuable money into redesigning your website.

1. Is your website old or outdated?
First impression is everything. Looks matter. We cannot escape this truth. Potential
customers who encounter a company’s website that looks as if it was created over a decade ago using Frontpage will be left with a negative impression about the company itself and will be less likely to stay on the company’s page.

2. Can your consumers find the information they want, and quickly?
Can consumers find the information they are looking for without any – or the least possible – hassle? If consumers cannot find specific information they are searching for in two or three clicks, they will leave. Admittedly, we are impatient, we want to get what we came for and move on as soon as possible.

3. Is your website easily navigable?
Will your target audience encounter major challenges when navigating your website? All websites need some tweaking, but if your website proves too difficult for customers to navigate, has too many distractions, is too busy, and sends them in a maze, they will leave.

4. Is your website mobile friendly?
More and more, consumers are using mobile for everything from retail transactions, restaurant and travel reservations, medical appointments, and other purposes. It is vital to have a website that is mobile friendly. Mobile interaction will continue to increase as consumers remain constantly on the go, as well as the main reason – the mobile phone is always in their hands.

How Can We Help?

Give us a call at 866-500-8088 Contact Us Online

Launchpad Blog

Considerations When Creating a Membership Website and Portal

July 18, 2023

Creating a membership website and portal for your association offers numerous benefits. It's … MORE

How Can Ecommerce Help My Business?

June 22, 2023

E-commerce can offer numerous benefits to your business, regardless of its size or industry. Here … MORE

Google Analytics Is Changing. What Is GA4?

May 25, 2023

By now, most website owners and managers are familiar with Google Analytics and its extensive data … MORE

Search SPARKS!

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Creating a membership website and portal for your association offers numerous benefits. It’s essential to consider several factors before starting the development process.

... See MoreSee Less

Considerations When Creating a Membership Website and Portal - Digital Marketing by SPARKS!

www.onsparks.com

Creating a membership website and portal for your association offers numerous benefits. SPARKS! can help you consider several factors before starting the development process.
4 days ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 2
  • Shares: 0
  • Comments: 0

0 CommentsComment on Facebook

We will #neverforget the lives lost and the lives affected 22 years ago 💙 ... See MoreSee Less

2 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 1
  • Shares: 0
  • Comments: 0

0 CommentsComment on Facebook

Do you need a new headshot? Check out this FREE opportunity on Saturday, July 15!FREE professional headshots happening this weekend at our Randallstown branch! Get your picture taken for free by a professional photographer from Side A Photography.

Details:
Saturday, July 15
Noon to 3 p.m.
Registration not required
First come, first served
... See MoreSee Less

2 months ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 2
  • Shares: 0
  • Comments: 0

0 CommentsComment on Facebook

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2023 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy