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How Can Ecommerce Help My Business?

Tips For Safe Online Shopping

E-commerce can offer numerous benefits to your business, regardless of its size or industry. Here are some of the ways e-commerce can help your business. SPARKS! works with many retailers and service providers to help their brick-and-mortar business increase visibility and sales. Often, one key strategy they lack is the opportunity to sell their products […]

Social Seniors

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Think social media is exclusively for millennials? Think again. More seniors than ever are using platforms like Facebook for a variety of reasons, and that number is only going to rise in the coming years. Love it or hate it, social media has never been more essential to daily life. Want to keep in touch […]

New Data in Mobile Shopping

Email Security

Mobile a major force in consumer shopping habits. Mobile shopping habits have continued to increase. Businesses have continued to see that more and more consumers connect with them through smartphones. This is not a surprise. As I’ve written before, mobile phones are perfect for today’s busy person-on-the-go. They allow us to purchase things as we go along, […]

The Next Big Marketing Challenge: Centennials

Here come the Centennials. Marketers are constantly on the lookout for the next opportunity to reach their target audiences. For years now, they have focused on reaching the millennials, those reaching young adulthood in or around the year 2000. As millennials are growing older, marketers are beginning to shift their focus, or rather, realize that […]

New B2B Mobile Marketing Stats

The top priority for B2B mobile marketing is brand awareness. As I’ve written before, mobile-only internet usage surpassed desktop usage, and seeing how dependable we have become on it, mobile-only usage will only increase. We’re mobile, making purchases, reservations, checking and answering e-mail, even confirming medical appointments. While B2C marketing touts the benefits of the product, using emotion […]

New Statistics on Mobile App Usage

Mobile apps are vital for your marketing As more and more brands incorporate mobile marketing and create mobile-friendly websites, some are questioning the use of mobile apps. Although most may decide upon using an app, some questions arise as to the effectiveness and frequency of app usage. App usage continues to rise and can be […]

Micro-Moments Are All Marketers Have

Micro-Moments are all marketers have to capture their audience. As mobile marketing, and marketing in general, continues to change as fast as the speed of light, it seems, marketers are constantly challenged with how to capture their target audience’s attention. According to Google, mobile has seen an increase by 20% on the past year of […]

Mobile Marketing Isn’t Only About Mobile

Mobile marketing must engage the customer. As mobile usage continues to increase, more and more brands are looking to utilize mobile marketing to its fullest effect. Without a doubt, mobile marketing must be a part of any company’s marketing strategy. Back in April, Pew Research showed that “64% of American adults now own a smartphone of some […]

Questions To Ask Before Doing Mobile Marketing

Mobile is getting bigger, but ask these questions first. Mobile is only getting bigger. As I wrote in a previous post, we’re doing almost everything on mobile, with statistics showing that mobile-only internet usage has surpassed desktop-only usage. It’s expected that all businesses should have a mobile-friendly website. Just as you would ask questions prior […]

Mobile-Only Internet Usage Surpass Desktop Usage

Number of mobile-only internet users outnumber desktop-only users. In the U.S., mobile usage continues to show how ubiquitous it is, and how dependable on it we have become. According to a report by comScore, in March of this year, the number of mobile-only internet users outnumbered desktop-only users. We’re doing almost everything on mobile. As I […]

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Launchpad Blog

Considerations When Creating a Membership Website and Portal

July 18, 2023

Creating a membership website and portal for your association offers numerous benefits. It's … MORE

How Can Ecommerce Help My Business?

June 22, 2023

E-commerce can offer numerous benefits to your business, regardless of its size or industry. Here … MORE

Google Analytics Is Changing. What Is GA4?

May 25, 2023

By now, most website owners and managers are familiar with Google Analytics and its extensive data … MORE

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Sparks Marketing Communications

Sparks Marketing Communications

We wish our very own Julie Smith a very happy birthday and congratulate her on 9 years at SPARKS! Thank you for all you do for the team and our clients! ... See MoreSee Less

23 hours ago
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Thank you Sparks!!

We are very thankful for our family, friends, clients, and the SPARKS! team this holiday season - and always! We wish you a very Happy Thanksgiving! ... See MoreSee Less

2 days ago
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Happy Veterans Day! Thank you to all the Veterans in the SPARKS! family and beyond for your service 💙🇺🇸We salute each and every Veteran. We especially honor and remember Mr. Edwin B. Pierce who served during World War II 🇺🇸 ... See MoreSee Less

2 weeks ago
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