Mobile a major force in consumer shopping habits. Mobile shopping habits have continued to increase. Businesses have continued to see that more and more consumers connect with them through smartphones. This is not a surprise. As I’ve written before, mobile phones are perfect for today’s busy person-on-the-go. They allow us to purchase things as we go along, […]
The Next Big Marketing Challenge: Centennials
Here come the Centennials. Marketers are constantly on the lookout for the next opportunity to reach their target audiences. For years now, they have focused on reaching the millennials, those reaching young adulthood in or around the year 2000. As millennials are growing older, marketers are beginning to shift their focus, or rather, realize that […]
New B2B Mobile Marketing Stats
The top priority for B2B mobile marketing is brand awareness. As I’ve written before, mobile-only internet usage surpassed desktop usage, and seeing how dependable we have become on it, mobile-only usage will only increase. We’re mobile, making purchases, reservations, checking and answering e-mail, even confirming medical appointments. While B2C marketing touts the benefits of the product, using emotion […]
New Statistics on Mobile App Usage
Mobile apps are vital for your marketing As more and more brands incorporate mobile marketing and create mobile-friendly websites, some are questioning the use of mobile apps. Although most may decide upon using an app, some questions arise as to the effectiveness and frequency of app usage. App usage continues to rise and can be […]
Micro-Moments Are All Marketers Have
Micro-Moments are all marketers have to capture their audience. As mobile marketing, and marketing in general, continues to change as fast as the speed of light, it seems, marketers are constantly challenged with how to capture their target audience’s attention. According to Google, mobile has seen an increase by 20% on the past year of […]
Mobile Marketing Isn’t Only About Mobile
Mobile marketing must engage the customer. As mobile usage continues to increase, more and more brands are looking to utilize mobile marketing to its fullest effect. Without a doubt, mobile marketing must be a part of any company’s marketing strategy. Back in April, Pew Research showed that “64% of American adults now own a smartphone of some […]
Questions To Ask Before Doing Mobile Marketing
Mobile is getting bigger, but ask these questions first. Mobile is only getting bigger. As I wrote in a previous post, we’re doing almost everything on mobile, with statistics showing that mobile-only internet usage has surpassed desktop-only usage. It’s expected that all businesses should have a mobile-friendly website. Just as you would ask questions prior […]
Mobile-Only Internet Usage Surpass Desktop Usage
Number of mobile-only internet users outnumber desktop-only users. In the U.S., mobile usage continues to show how ubiquitous it is, and how dependable on it we have become. According to a report by comScore, in March of this year, the number of mobile-only internet users outnumbered desktop-only users. We’re doing almost everything on mobile. As I […]
Baseball’s Marketing Challenge
Opening Day has come and gone. Millions of Americans that have been eagerly awaiting baseball’s first day can sit back and watch their teams slug it out for the next several months. However, only the diehard and occasional baseball fan knows when opening day is and looks forward to it. This is becasue baseball is […]
Marketing Tips with Renae Olver
What challenges are facing companies when it comes to marketing? What are some companies getting wrong? Renae Olver answered some questions for SPARKS!, sharing her deep knowledge of all things marketing. In the past 30 years, Renae has gained extensive experience in her marketing career, working with clients such as Union Trust, SECU, Sandy Spring […]
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