Mobile apps are vital for your marketing
As more and more brands incorporate mobile marketing and create mobile-friendly websites, some are questioning the use of mobile apps. Although most may decide upon using an app, some questions arise as to the effectiveness and frequency of app usage.
App usage continues to rise and can be useful to your marketing success.
But it isn’t just enough to jump on the app bandwagon; to execute a successful mobile marketing strategy, you must know which apps your customers are on. You must also know how to utilize those apps to the potential that they can be used.
People do continue to make purchases using apps. However, to no one’s surprise, social networking apps topped the type usage by mobile apps users with an average of 25.1 sessions per month.
If your target audience is made up of millennials that like to travel, you’re lucky. eMarketer reported that three-quarters of millennials use mobile to make travel plans. “Among those loyal to one mobile device, smartphones were much more popular than tablets for planning, with respective usage rates of 62% and 46%.”