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You are here: Home / Marketing / Mobile Marketing Isn’t Only About Mobile

Mobile Marketing Isn’t Only About Mobile

Mobile marketing must engage the customer.

Mobile Marketing Isn't Only About MobileAs mobile usage continues to increase, more and more brands are looking to utilize mobile marketing to its fullest effect. Without a doubt, mobile marketing must be a part of any company’s marketing strategy.

Back in April, Pew Research showed that “64% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011.” Smartphones, Pew goes on to say, are, for many, the onramp to the internet world.

While mobile marketing is necessary, marketers must never forget that mobile marketing isn’t only about mobile marketing, but it’s about engaging the customer. Mobile marketing is about the customer. Although mobile marketing is very different from traditional marketing, the core principles of marketing still apply, one of which is to know the customer.

Marketers must always know who their customer is, which means knowing or anticipating what the customers wants and expects through interacting via a mobile-friendly website. Intelligent marketers grasp the fact that a mobile device is only a bridge to the customer. When creating a mobile-friendly site, marketers will take into account how the customer browses and shops, thereby seeking ways to make that experience more enjoyable.

Marketers can do this by fully understanding the kinds of experiences their customers will encounter. After all, marketers themselves are customers who also shop, and they will have their negative mobile experiences to reflect upon. It’s also important to remember data is not the most important thing in mobile marketing. Data is all well and good, but what’s the use of gathering as much data as you can without enhancing the customer experience?

It is also vital to understand that there is no one way to do mobile marketing. Each customer is unique, so mobile marketing will be a customized experience for each consumer. This isn’t to say that the mobile-friendly site will be different for each person. More and more, marketing, especially mobile marketing, is becoming more personalized.

Smart mobile marketing is customer-centric, not mobile-centric.

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Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important?

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What is Search Engine Optimization? - SPARKS! 410-244-5111

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What is Search Engine Optimization? - SPARKS! is an award-winning marketing communications agency based in Baltimore, MD. We offer web development and design, SEO, social media and digital marketing s...
4 weeks ago
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Where is your business showing up in your customers’ search results? Are you in the top results? Greg Pierce has the answers to get your business to break into the top positions.

Through the Better Business Bureau Greater Maryland webinar series, Greg will discuss:
- Fundamentals of SEO
- Tips to improve your website's ranking on search engines
- Using analytics to monitor performance

Search Engine Optimization: Simple Strategies to Improve Web Performance
Thursday, April 20th | 8:30 - 9:30am

Register for FREE online!

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Search Engine Optimization: Simple Strategies to Improve Web Performance

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See ‘behind the curtain’ and learn ways to have your website rank higher in search-engine results
1 month ago
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Seven years ago today - it seems like only yesterday! Happy SPARKS! Anniversary to our own Lauren Pierce! ... See MoreSee Less

2 months ago
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Wonderful anniversary! Keep up the great job!!!!

Happy Sparks anniversary to my very talented granddaughter!💕

Congratulations Lauren

Congratulations Lauren!

Happy anniversary!

Congratulations!

The best 7 years!

Congratulations 🎉

Perfect VIBE!!!

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