Micro-Moments are all marketers have to capture their audience.
As mobile marketing, and marketing in general, continues to change as fast as the speed of light, it seems, marketers are constantly challenged with how to capture their target audience’s attention.
According to Google, mobile has seen an increase by 20% on the past year of users’ online sessions, while at the same time, there has been an 18% drop in the time spent per visit. In other words, mobile users are getting on and off as soon as they find what they want.
You no longer have a moment to capture your audience. You have a micro-moment. As defined by Google, “Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. Or as Forrester defines them as “brief interactions where developers can get customers’ attention — and anticipate their needs.” Google itself defines micro-moments
Think about why people go online, besides checking e-mail or going on Facebook. They want to find something, they want to know about something, they want to buy something or go somewhere. And they will do this with the device that’s nearest to them, which, these days, is a mobile phone. If you can meet the needs of your customers, you’ll be ahead of your competition.
