The top priority for B2B mobile marketing is brand awareness.
As I’ve written before, mobile-only internet usage surpassed desktop usage, and seeing how dependable we have become on it, mobile-only usage will only increase. We’re mobile, making purchases, reservations, checking and answering e-mail, even confirming medical appointments.
While B2C marketing touts the benefits of the product, using emotion to trigger an action – purchase – B2B marketing uses logic, focusing on the features of the product. While B2C marketing aims for brand awareness, in their recent report on B2B mobile marketing, Regalix revealed that brand awareness is the top priority.
67% of those surveyed said that an increase in brand awareness is their top priority, followed by 62% who said that an increase in customer engagement was their top priority.
When it came to the most favored tactics used by B2B mobile marketers to reach their mobile marketing goals, the use of a mobile website or a mobile app both came in first at 65%.
While brand awareness is the number one priority for B2B mobile marketers, and with the continued increase and quickly changing technology that is mobile, it’s important for B2B mobile marketers to remember that mobile marketing isn’t just about mobile marketing, but about the consumer.