SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Google+
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • The Team
      • Greg Pierce
      • Julie Smith
      • Lauren Pierce
      • Creative Partners
  • WHAT WE DO
    • Web Design
    • Social Media Marketing
    • Video Production
    • Advertising & Creative
    • SEO and Internet Marketing
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Marketing / The Next Big Marketing Challenge: Centennials

The Next Big Marketing Challenge: Centennials

Here come the Centennials.

The Next Big Marketing Challenge: CentennialsMarketers are constantly on the lookout for the next opportunity to reach their target audiences. For years now, they have focused on reaching the millennials, those reaching young adulthood in or around the year 2000. As millennials are growing older, marketers are beginning to shift their focus, or rather, realize that centennials, also called Generation Z, are the next challenge.

Who are the centennials? Centennials are classified as those born around 1997 to the present and are aged up to 18 years-old. Although only 23% of the population, this demographic will be entering the workforce, as well as college. What are their characteristics? They’re more realistic, and while they like having fun, they won’t take too many risks. Cynicism also is a trait. Their outlook is more tempered. And only 52% of centennials have an active Facebook account.

How to reach centennials?

Being true digital natives, centennials are savvy with all the technology that is available to them. They are, therefore, heavily mobile-dependent. Brands will need to reach centennials across as many platforms as possible. And brands will have to be intelligent about how they go about doing this. Will the message fit into a context? If not, centennials will ignore you. As marketing is becoming more and more personal, your message will have to relate to the specific centennial.

Since cynicism is also a trait, a brand will have to prove trustworthiness. According to The Futures Company, “Centennials are slow to trust established systems, which means they’re wary of traditional, one-way brand messages. Earn their trust by allowing them to share their experiences and adjust their preferences, or design authentic branded experiences that align with their interests. Giving centennials control over their experience with a brand will make them more comfortable.”

They also want to stand out. “Standing out is the new fitting in,” said Megan Hartman, head of Red Peak Branding’s youth-oriented division, Red Peak Youth. “This generation really is about making your own mark and being an individual” in a recent article on AdAge.

Be a trustworthy brand, whether trying to reach millennials, centennials or any other target audience.

Not sure how to reach your target audience? Contact SPARKS! to see how we can help you.

Search SPARKS!

Launchpad Blog

Cyber Threats are Real – Prepare Yourself

Global Tensions Present Cyber Threats Across The Internet The White House has recently released a … MORE

What is SMiShing?

If you’ve never heard of SMS phishing, or SMiShing, you’re not alone. Most people aren’t aware of … MORE

CRM For Beginners

Have you been searching for an efficient way to stay connected to your customers? Customer … MORE

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Are your Social Media accounts secure? Unfortunately, these accounts are easily targeted and hard (even impossible sometimes!) to recover.

By not taking the correct steps to secure your account, you are putting yourself at risk to be hacked and your friends and followers at risk of being scammed.

Stay safe on the internet!

bit.ly/3NhTj8o
... See MoreSee Less

How to Protect Your Safety and Security on Facebook and Instagram | News for Authors

bit.ly

Navigating Facebook and Instagram can be a challenge when you’re in the public eye. With negative comments, sneaky impersonators, or even potential account compromise, there can be a lot to worry ab...
6 days ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

SPARKS! was saddened to hear about the passing of Dr. Mortel. His passion and commitment to the children of Haiti and their access to education was a true inspiration. He touched the lives of many and his legacy will continue to live on through his family and friends, the students of Haiti, and his Foundation, The Mortel High Hopes For Haiti Foundation. ... See MoreSee Less

Deacon Mortel, who inspired many to help his homeland of Haiti, dies at 88 - Catholic Review

catholicreview.org

Deacon Rodrigue Mortel, who as director of the Missions Office for the Archdiocese of Baltimore inspired dozens of parishes in the archdiocese to support sister churches in his homeland of Haiti and l...
4 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

We wish you and your loved ones a very Happy Easter! 🐣🐇 ... See MoreSee Less

1 month ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 1
  • Shares: 0
  • Comments: 0

Comment on Facebook

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2022 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy