SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Google+
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • The Team
      • Greg Pierce
      • Julie Smith
      • Lauren Pierce
      • Creative Partners
  • WHAT WE DO
    • Web Design
    • Social Media Marketing
    • Video Production
    • Advertising & Creative
    • SEO and Internet Marketing
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Marketing / Baseball’s Marketing Challenge

Baseball’s Marketing Challenge

Baseball's Marketing ChallengeOpening Day has come and gone. Millions of Americans that have been eagerly awaiting baseball’s first day can sit back and watch their teams slug it out for the next several months. However, only the diehard and occasional baseball fan knows when opening day is and looks forward to it.

This is becasue baseball is still behind other sports when it comes to marketing. In terms of popularity, basketball players such as LeBron James are more well-known than players like Mike Trout and Clayton Kershaw. But MLB is trying to change that.
In an article the L.A. Times, Tony Pettit, Chief Operating Officer of Major League Baseball, speaks about overcoming this challenge. Comparing baseball players to LeBron James, Pettiti admitted that the MBL is doing more to get players into the public’s consciousness, yet admitted that comparing them to basketball players like Lebron James is not equal, ” . . . you’re also comparing them to somebody who, on that scale, is kind of at an all-time high now. I think our guys are still pretty big stars.”

In an interview with AdWeek, new baseball commissioner Rob Manfred spoke about reaching further, saying that MLB has “hired two new agencies, Anomaly, and then LatinWorks, which is [running our most comprehensive] Hispanic-focused marketing effort.” As well, when asked about streaming, he said, “[while] we stream outside our local markets—we are not currently streaming games in market.” As for mobile devices, “it’s a huge opportunity for us. Our presence with MLB.com and MLB Advanced Media on mobile, it’s a huge strength in this industry. It’s a strength that will continue to go on and go forward.” When asked about social, he said, that “social media is a space that we need to continue to work on. You know, our principle efforts with respect to the pure marketing of the game are going to be player-focused. We’re at an interesting spot from the generational perspective—the Derek Jeter generation has kind of moved on, and we’re going to be making a conscious effort to market the new stars of the game—the Mike Trouts, the Clayton Kershaws and Andrew McCutchens. Those folks are great players and great young people, and that’s going to be a principle focus of our marketing efforts. Social is important, obviously, particularly with younger players who kind of carry younger fans.”

Pettiti also admits that baseball’s challenge stems from it being regional: “[a] major challenge comes as an unintended consequence of baseball’s regional television windfall. As teams reap billions in rights fees from local TV outlets, fewer broadcasts are aired to a national audience, where a league can spotlight a prominent player.” The MLB is also “creating ads designed to stay fresh long after opening day. The ads have built-in templates that allow for immediate digital updates to react to great moments and events.”

As the season goes on, I’m sure there are lessons we all can learn from the MLB.

Search SPARKS!

Launchpad Blog

Cyber Threats are Real – Prepare Yourself

Global Tensions Present Cyber Threats Across The Internet The White House has recently released a … MORE

What is SMiShing?

If you’ve never heard of SMS phishing, or SMiShing, you’re not alone. Most people aren’t aware of … MORE

CRM For Beginners

Have you been searching for an efficient way to stay connected to your customers? Customer … MORE

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Are your Social Media accounts secure? Unfortunately, these accounts are easily targeted and hard (even impossible sometimes!) to recover.

By not taking the correct steps to secure your account, you are putting yourself at risk to be hacked and your friends and followers at risk of being scammed.

Stay safe on the internet!

bit.ly/3NhTj8o
... See MoreSee Less

How to Protect Your Safety and Security on Facebook and Instagram | News for Authors

bit.ly

Navigating Facebook and Instagram can be a challenge when you’re in the public eye. With negative comments, sneaky impersonators, or even potential account compromise, there can be a lot to worry ab...
6 days ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

SPARKS! was saddened to hear about the passing of Dr. Mortel. His passion and commitment to the children of Haiti and their access to education was a true inspiration. He touched the lives of many and his legacy will continue to live on through his family and friends, the students of Haiti, and his Foundation, The Mortel High Hopes For Haiti Foundation. ... See MoreSee Less

Deacon Mortel, who inspired many to help his homeland of Haiti, dies at 88 - Catholic Review

catholicreview.org

Deacon Rodrigue Mortel, who as director of the Missions Office for the Archdiocese of Baltimore inspired dozens of parishes in the archdiocese to support sister churches in his homeland of Haiti and l...
4 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

We wish you and your loved ones a very Happy Easter! 🐣🐇 ... See MoreSee Less

1 month ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 1
  • Shares: 0
  • Comments: 0

Comment on Facebook

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2022 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy