SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • Leadership
      • Greg Pierce
      • Julie Smith
      • Lauren P. Powderly, CDMP
  • WHAT WE DO
    • Web Design
    • SEO and Internet Marketing
    • Social Media Marketing
    • Creative & Graphic Design
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Marketing / Big Data: It's Not Big Brother

Big Data: It's Not Big Brother

big data, data analytic conceptBig data. Two small words that, when combined, evoke sinister images. The fear of being spied upon. Communications monitored. Big Brother. The movie Minority Report.

But is it only that? Is big data used solely by governmental agencies for spying?

Data has been in use for decades. Governments have not been the only ones using data; companies have used data to improve their performance through the use of written and telephone surveys. Big data, however, is a term that has come into use, owing to the advances in technology and the ongoing digitization of so much we use.

Today, big data is used in diverse ways – from improving sports performance to national security and local law enforcement, business performance and healthcare, and many other instances. Every ten years, the U.S. government engages in one of the biggest data collection practices, the U.S. Census, which provides demographics information and helps shape spending policies, among other pertinent uses.

Big data comprises innumerable – think billions and billions – records of people’s shopping habits tastes, interests, etc. that marketers use to inform them on how to better reach their target audience. Using this information, marketers can create better and more efficient marketing strategies, with the goal of also spending less.

In an increasingly digitized world in which consumers are interacting online, through their mobile devices, different social media platforms, big data allows marketers to understand their behavior, especially since many people can still prove to be elusive, switching how they communicate. Even everyone’s (sometimes) favorite, Facebook, gathers data on users to enhance its platform.

In one simple illustration of how big data is used, when you go to the supermarket and upon paying for your groceries, the back of your receipt is printed with similar items you may be interested in purchasing the next time you are food shopping.

In another way of how big data can be used, after initial treatment, hospitals can monitor elderly patients in their homes and sending out caregivers to provide treatment when needed, without having those patients come to the hospital.

Big data can also help develop better engagement policies between doctors and patients. According to PricewaterhouseCoopers, 59% of physicians and insurers believe that mobile health applications will play a huge part in the physician-patient relationship. Healthcare marketers will undoubtedly use this information to better engage the patients of the doctors they work for.

Is big data something we should be afraid of? No. But because the ability exists to gather so much personal information, we can and should be concerned. However, big data has many positive benefits that benefit businesses, consumers and even government.

Search SPARKS!

Launchpad Blog

BBB & SPARKS! Present SEO Webinar

SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April … MORE

What is Search Engine Optimization?

What is Search Engine Optimization (SEO)? Many organizations have invested in designing a beautiful … MORE

What Is Digital Marketing?

So, to answer a question we often get at SPARKS! - “what exactly is digital marketing?” – here’s a … MORE

Client Portfolio

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important?

www.onsparks.com/what-is-seo/?src=smc-fb042523
... See MoreSee Less

What is Search Engine Optimization? - SPARKS! 410-244-5111

www.onsparks.com

What is Search Engine Optimization? - SPARKS! is an award-winning marketing communications agency based in Baltimore, MD. We offer web development and design, SEO, social media and digital marketing s...
4 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 1
  • Shares: 0
  • Comments: 0

Comment on Facebook

Where is your business showing up in your customers’ search results? Are you in the top results? Greg Pierce has the answers to get your business to break into the top positions.

Through the Better Business Bureau Greater Maryland webinar series, Greg will discuss:
- Fundamentals of SEO
- Tips to improve your website's ranking on search engines
- Using analytics to monitor performance

Search Engine Optimization: Simple Strategies to Improve Web Performance
Thursday, April 20th | 8:30 - 9:30am

Register for FREE online!

www.eventbrite.com/e/search-engine-optimization-simple-strategies-to-improve-web-performance-regi...
... See MoreSee Less

Search Engine Optimization: Simple Strategies to Improve Web Performance

www.eventbrite.com

See ‘behind the curtain’ and learn ways to have your website rank higher in search-engine results
1 month ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 3
  • Shares: 0
  • Comments: 0

Comment on Facebook

Seven years ago today - it seems like only yesterday! Happy SPARKS! Anniversary to our own Lauren Pierce! ... See MoreSee Less

2 months ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 33
  • Shares: 0
  • Comments: 9

Comment on Facebook

Wonderful anniversary! Keep up the great job!!!!

Happy Sparks anniversary to my very talented granddaughter!💕

Congratulations Lauren

Congratulations Lauren!

Happy anniversary!

Congratulations!

The best 7 years!

Congratulations 🎉

Perfect VIBE!!!

View more comments

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2023 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy