SPARKS! Marketing Communications

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • Leadership
      • Greg Pierce
      • Julie Smith
      • Lauren P. Powderly, CDMP
  • WHAT WE DO
    • Web Design and Development
    • SEO and Internet Marketing
    • Social Media Marketing
    • Creative & Graphic Design
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Schedule An Appointment
    • Employment
You are here: Home / Search Engine Optimization / Why Your Business Should Be On Google+

Why Your Business Should Be On Google+

bigstock-A-lot-of-plus-one-at-Google-Pl-23456561Let’s start off with a quick vocab lesson for this blog…

Google+ (G+)  Google’s social networking platform.

+1  This button is often found where the social media platforms are showcased on a website.  If you give a website a +1, Google will share your endorsement with friends and contacts when they search.  It’s similar to the “Like” button on Facebook. 
Now let’s begin!

In a world where new social media platforms and updates are introduced everyday, it’s hard to keep up with your business’ social presence.  Facebook, Twitter and LinkedIn are obviously the most popular, especially for business, but what about Google+?  While most of your target audience probably is not actively using G+, there is evidence that Google’s new search algorithm, Hummingbird, is using a company’s presence, or lack there of, to effect their organic search ranking.

Here’s how it works…

–  +1’s are extremely important.  After Page Authority, a calculated metric for how well a given webpage is likely to rank on Google, +1’s have a higher correlation with search ranking than any other factor.  So start building those +1’s.

–  Having an audience is extremely valuable, even if your audience does not actively use G+ as a social network.  If they follow you or have you in a “circle,” that will boost your rankings when they search for things related to your G+ posts.

–  Biases can also be created through Gmail.  Even if you do not follow someone on G+, but you have exchanged emails, Google will rank results that they have given a +1 higher.

–  Getting influencers to share your content on G+ can result in higher rankings even if your G+ audience is low.

–  Publish posts on G+ regularly to stay relevant.

Although Google will never divulge whether or not a presence on G+ effects search rankings, there have been significant studies that show sharing content on G+ can have a significant influence on rankings.  G+ is the most superior social platform for SEO.  Content you share on G+ is far more valuable for search than content shared on Facebook and other platforms.  So start sharing your posts on G+ and up those rankings! Content is KING!

 

http://moz.com/blog/google-plus-correlations

http://moz.com/blog/using-google-plus-to-appear-in-the-top-results-every-time-whiteboard-friday

How Can We Help?

Give us a call at 866-500-8088 Contact Us Online

Launchpad Blog

Considerations When Creating a Membership Website and Portal

July 18, 2023

Creating a membership website and portal for your association offers numerous benefits. It's … MORE

How Can Ecommerce Help My Business?

June 22, 2023

E-commerce can offer numerous benefits to your business, regardless of its size or industry. Here … MORE

Google Analytics Is Changing. What Is GA4?

May 25, 2023

By now, most website owners and managers are familiar with Google Analytics and its extensive data … MORE

Search SPARKS!

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

We wish our very own Julie Smith a very happy birthday and congratulate her on 9 years at SPARKS! Thank you for all you do for the team and our clients! ... See MoreSee Less

13 hours ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 1
  • Shares: 0
  • Comments: 0

0 CommentsComment on Facebook

We are very thankful for our family, friends, clients, and the SPARKS! team this holiday season - and always! We wish you a very Happy Thanksgiving! ... See MoreSee Less

2 days ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 2
  • Shares: 0
  • Comments: 0

0 CommentsComment on Facebook

Happy Veterans Day! Thank you to all the Veterans in the SPARKS! family and beyond for your service 💙🇺🇸We salute each and every Veteran. We especially honor and remember Mr. Edwin B. Pierce who served during World War II 🇺🇸 ... See MoreSee Less

2 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 1
  • Shares: 0
  • Comments: 0

0 CommentsComment on Facebook

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2023 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy