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You are here: Home / Search Engine Optimization / Why Your Business Should Be On Google+

Why Your Business Should Be On Google+

bigstock-A-lot-of-plus-one-at-Google-Pl-23456561Let’s start off with a quick vocab lesson for this blog…

Google+ (G+)  Google’s social networking platform.

+1  This button is often found where the social media platforms are showcased on a website.  If you give a website a +1, Google will share your endorsement with friends and contacts when they search.  It’s similar to the “Like” button on Facebook. 
Now let’s begin!

In a world where new social media platforms and updates are introduced everyday, it’s hard to keep up with your business’ social presence.  Facebook, Twitter and LinkedIn are obviously the most popular, especially for business, but what about Google+?  While most of your target audience probably is not actively using G+, there is evidence that Google’s new search algorithm, Hummingbird, is using a company’s presence, or lack there of, to effect their organic search ranking.

Here’s how it works…

–  +1’s are extremely important.  After Page Authority, a calculated metric for how well a given webpage is likely to rank on Google, +1’s have a higher correlation with search ranking than any other factor.  So start building those +1’s.

–  Having an audience is extremely valuable, even if your audience does not actively use G+ as a social network.  If they follow you or have you in a “circle,” that will boost your rankings when they search for things related to your G+ posts.

–  Biases can also be created through Gmail.  Even if you do not follow someone on G+, but you have exchanged emails, Google will rank results that they have given a +1 higher.

–  Getting influencers to share your content on G+ can result in higher rankings even if your G+ audience is low.

–  Publish posts on G+ regularly to stay relevant.

Although Google will never divulge whether or not a presence on G+ effects search rankings, there have been significant studies that show sharing content on G+ can have a significant influence on rankings.  G+ is the most superior social platform for SEO.  Content you share on G+ is far more valuable for search than content shared on Facebook and other platforms.  So start sharing your posts on G+ and up those rankings! Content is KING!

 

http://moz.com/blog/google-plus-correlations

http://moz.com/blog/using-google-plus-to-appear-in-the-top-results-every-time-whiteboard-friday

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Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important?

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What is Search Engine Optimization? - SPARKS! 410-244-5111

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What is Search Engine Optimization? - SPARKS! is an award-winning marketing communications agency based in Baltimore, MD. We offer web development and design, SEO, social media and digital marketing s...
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Where is your business showing up in your customers’ search results? Are you in the top results? Greg Pierce has the answers to get your business to break into the top positions.

Through the Better Business Bureau Greater Maryland webinar series, Greg will discuss:
- Fundamentals of SEO
- Tips to improve your website's ranking on search engines
- Using analytics to monitor performance

Search Engine Optimization: Simple Strategies to Improve Web Performance
Thursday, April 20th | 8:30 - 9:30am

Register for FREE online!

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Search Engine Optimization: Simple Strategies to Improve Web Performance

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See ‘behind the curtain’ and learn ways to have your website rank higher in search-engine results
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Seven years ago today - it seems like only yesterday! Happy SPARKS! Anniversary to our own Lauren Pierce! ... See MoreSee Less

2 months ago
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Wonderful anniversary! Keep up the great job!!!!

Happy Sparks anniversary to my very talented granddaughter!💕

Congratulations Lauren

Congratulations Lauren!

Happy anniversary!

Congratulations!

The best 7 years!

Congratulations 🎉

Perfect VIBE!!!

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