By now, most website owners and managers are familiar with Google Analytics and its extensive data reporting capabilities. But times-are-a-changing! The old Universal Analytics data collection system is being replaced. So what is GA4? Google Analytics 4 (GA4) is the latest version of Google Analytics, the free, industry standard platform for website data collection and […]
BBB & SPARKS! Present SEO Webinar
SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April 20th at 8.30 AM to present “Search Engine Optimization: Simple Strategies to Improve Web Performance“. The event is part of BBB’s Trusted Advisor Series designed to provide business owners and their employees with current information about a variety of […]
What is Search Engine Optimization?
What is Search Engine Optimization (SEO)? Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important? Is Search Engine Optimization (SEO) important? If a website launches on the internet and nobody sees it does it […]
BBB & SPARKS! Present Digital Marketing Seminar
SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April 6th at 8.30 to present “Reaching Your Customers Online: A Digital Marketing Primer”. The event is part of BBB’s Trusted Advisor Series designed to provide business owners and their employees with current information about a variety of topics. To […]
What Is Digital Marketing?
So, to answer a question we often get at SPARKS! – “what exactly is digital marketing?” – here’s a quick-and-dirty summary of the key elements. Businesses and organizations must rely on some type of marketing in order to grow. Traditional tactics – advertising and trade shows, for example – are stalwarts and an important part […]
Google+ to Begin Deleting Accounts and Pages on April 2
It’s been anticipated for months, but now Google has announced an official date for the shutdown of Google+. On April 2, users of the consumer version of the platform will lose access to their accounts and pages. Starting February 4, users will no longer be able to create new Google+ profiles, pages, communities, or events. […]
WordPress Will Usher in the Era of “Happy Publishing” in 2019
It’s been many years since WordPress was simply a site used for blogging, and in 2019 the software language of the company will finally reflect that reality. With the introduction of WordPress 5.1, the word “publishing” will replace any mention of blogging throughout the platform. The language will be updated in wp-config-sample.php this year. So […]
Why Your Business Should Be On Google+
Let’s start off with a quick vocab lesson for this blog… Google+ (G+) Google’s social networking platform. +1 This button is often found where the social media platforms are showcased on a website. If you give a website a +1, Google will share your endorsement with friends and contacts when they search. It’s similar to the […]
What You Need To Know About Google’s Newest Algorithm, Hummingbird
What’s the buzz? Here’s what you need to know about Google Hummingbird. So you’re not tech-savvy person, but you keep hearing all about Google’s newest algorithm, Hummingbird, and how it is affecting the future of search engine optimization (SEO). If you’re like most people, you really don’t need to understand how it all works; but […]
Understanding Google Panda: Changes To The Latest Search Engine Algorithm
Google Panda is a giant that will never be captured! Probably the most important panda in the world right now is not Jack Black’s kung fu friend. It is, however, from a town a ways north of The San Diego Zoo called Mountain View (a.k.a. “Googleville”). Rather than explain what we know – or don’t […]
