SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Google+
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • The Team
      • Greg Pierce
      • Julie Smith
      • Lauren Pierce
      • Creative Partners
  • WHAT WE DO
    • Web Design
    • Social Media Marketing
    • Video Production
    • Advertising & Creative
    • SEO and Internet Marketing
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Search Engine Optimization / What You Need To Know About Google’s Newest Algorithm, Hummingbird

What You Need To Know About Google’s Newest Algorithm, Hummingbird

What you need to know about Google HummingbirdWhat’s the buzz?  Here’s what you need to know about Google Hummingbird.

So you’re not tech-savvy person, but you keep hearing all about Google’s newest algorithm, Hummingbird, and how it is affecting the future of search engine optimization (SEO).  If you’re like most people, you really don’t need to understand how it all works; but you do need to know about how it affects your website’s performance.  Let’s try to break it down in simple terms:

Hummingbird focuses on “conversational search”.  This means that instead of just narrowing in on the search words or phrases used (the query), it now tries to interpret the meaning behind the words, and display results featuring relevant content.

Example 1:  If you were to search “closest place to buy an MacBook to my home” prior to the new algorithm, Google’s search engine results pages (SERP) might display results showing pages that say the words “buy” and “MacBook.”

With Hummingbird, Google endeavors to provide results that are better tailored to what you mean.  It might recognize the location of your home if you have shared that information (or by your IP address), it may interpret that “place” means you are seeking an actual store or provider, and that “MacBook” is a particular product sold by certain stores.

Example 2: If you were to search “Pay your bills through PNC Bank” on the old algorithm, Google would bring up the homepage for PNC Bank. 

Now, Google will look for the specific pages on the PNC Bank website that are relevant and trustworthy for “paying bills” and display relevant content.

So how will your website respond to Hummingbird?  Well, a lot will depend on the quality of your content and site’s SEO.  Hummingbird will search for sites that can best answer the query (relevant), avoid shady SEO techniques (trustworthy), and are considered to be a reputable content sources by other websites from which they are linked (authority).  Remember, just because your site has an appealing design does not mean that it will perform well for search spiders and Hummingbirds!

The key is to provide meaningful and useful content for your site visitors.  This includes information about the cost of your service, how long it takes to complete the job, or what makes you different from other companies.  Provide an FAQs page, or, better yet, BLOG!  Ask yourself the same questions asked by your clients and prospects.  If they are asking these questions, imagine how many others are typing them into search engines first!

But, be patient!  It might take time and effort to obtain – and maintain – good SEO results.  But with a comprehensive approach to content creation, link-building, and online marketing, you can achieve increased traffic, inquiries, and opportunities.

Google’s new algorithm is flocking toward sites that deliver content on a silver platter.  Make sure your platter is optimized and filled with sugar water that will attract those Hummingbirds!

Search SPARKS!

Launchpad Blog

Cyber Threats are Real – Prepare Yourself

Global Tensions Present Cyber Threats Across The Internet The White House has recently released a … MORE

What is SMiShing?

If you’ve never heard of SMS phishing, or SMiShing, you’re not alone. Most people aren’t aware of … MORE

CRM For Beginners

Have you been searching for an efficient way to stay connected to your customers? Customer … MORE

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Are your Social Media accounts secure? Unfortunately, these accounts are easily targeted and hard (even impossible sometimes!) to recover.

By not taking the correct steps to secure your account, you are putting yourself at risk to be hacked and your friends and followers at risk of being scammed.

Stay safe on the internet!

bit.ly/3NhTj8o
... See MoreSee Less

How to Protect Your Safety and Security on Facebook and Instagram | News for Authors

bit.ly

Navigating Facebook and Instagram can be a challenge when you’re in the public eye. With negative comments, sneaky impersonators, or even potential account compromise, there can be a lot to worry ab...
6 days ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

SPARKS! was saddened to hear about the passing of Dr. Mortel. His passion and commitment to the children of Haiti and their access to education was a true inspiration. He touched the lives of many and his legacy will continue to live on through his family and friends, the students of Haiti, and his Foundation, The Mortel High Hopes For Haiti Foundation. ... See MoreSee Less

Deacon Mortel, who inspired many to help his homeland of Haiti, dies at 88 - Catholic Review

catholicreview.org

Deacon Rodrigue Mortel, who as director of the Missions Office for the Archdiocese of Baltimore inspired dozens of parishes in the archdiocese to support sister churches in his homeland of Haiti and l...
4 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

We wish you and your loved ones a very Happy Easter! 🐣🐇 ... See MoreSee Less

1 month ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 1
  • Shares: 0
  • Comments: 0

Comment on Facebook

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2022 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy