This is part 2 of our series on Google Analytics. Click here for part 1. Now that you have a basic understanding of what Google Analytics can do for you, it’s important to know what to look for when you’re going over your data. It can be difficult to make sense of all the information […]
It seems like analytics become a bigger part of how people make decisions every day. Their use has never been more present in sports, so why should business be any different? Companies are realizing that in order to optimize their outreach efforts, they need to be able to use reliable data that tells them how […]
Think social media is exclusively for millennials? Think again. More seniors than ever are using platforms like Facebook for a variety of reasons, and that number is only going to rise in the coming years. Love it or hate it, social media has never been more essential to daily life. Want to keep in touch […]
The biggest challenge facing advertisers these days is getting in front of their target audience. With so many ads on so many platforms – television, radio, print, online and mobile – competing for the eyes and attention of so many people, how can you stand out? Companies are competing not just against their competitors, who […]
The potato, that simple vegetable that has become such a staple of our diet and which has many nutritional benefits, was a part in one of the greatest image makeover ever. After it was introduced to the European continent via Spain in the 16th century, it was looked upon with utter distaste.
Sometimes we get to do fun stuff here at SPARKS! On a recent boating trip to watch the Navy’s Blue Angels perform in Annapolis, I realized that the coordination and synchronization of these fearless flying warriors can be extrapolated as a metaphor for many elements of marketing our business. Not that we risk our lives […]