The biggest challenge facing advertisers these days is getting in front of their target audience. With so many ads on so many platforms – television, radio, print, online and mobile – competing for the eyes and attention of so many people, how can you stand out? Companies are competing not just against their competitors, who […]
The potato, that simple vegetable that has become such a staple of our diet and which has many nutritional benefits, was a part in one of the greatest image makeover ever. After it was introduced to the European continent via Spain in the 16th century, it was looked upon with utter distaste.
Sometimes we get to do fun stuff here at SPARKS! On a recent boating trip to watch the Navy’s Blue Angels perform in Annapolis, I realized that the coordination and synchronization of these fearless flying warriors can be extrapolated as a metaphor for many elements of marketing our business. Not that we risk our lives […]