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You are here: Home / Archives for Search Marketing

BBB & SPARKS! Present SEO Webinar

SPARKS! and BBB Present SEO WebinarSPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April 20th at 8.30 AM to present “Search Engine Optimization: Simple Strategies to Improve Web Performance“. The event is part of BBB’s Trusted Advisor Series designed to provide business owners and their employees with current information about a variety of topics.

To register and learn more visit the BBB’s website.

What is Search Engine Optimization?

What is search engine optimization?What is Search Engine Optimization (SEO)?

Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important?

Is Search Engine Optimization (SEO) important? If a website launches on the internet and nobody sees it does it make a difference? [Tip of the cap, George Berkeley]

SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). The goal of SEO is to improve the visibility of your web content to users when they are searching. It is a fluid journey, not a destination, that involves a lot of different factors technically, logistically, but more often, logically. Let’s look at the two main elements of SEO; on-page and off-page.

On-page SEO involves optimizing the content – text, images, and code – on a site to make it easier to be crawled and indexed by search engines. At a minimum, it is making sure the keywords and primary topics of a web page are properly formatted and in sync with the technical elements. These are things like meta tags, coding that the search engine sees that are invisible to the reader, structure, navigation, and page speed of the website..

Off-page SEO is a way of improving the site’s visibility by securing links (“backlinks”) to its content from external sources. These can include social media pages, online directories, and other authoritative websites like news and industry blogs. It can help validate a site, just like getting a referral from a high-profile customer.

We’ll share more in the coming months about the myriad other aspects of SEO. But the key takeaway is that SEO is an important tool in the digital marketing toolbox that can help your website perform and help you to grow your organization.

SPARKS! can help you learn how your website is performing in search and create ways to boost your visibility.

CONTACT US

BBB & SPARKS! Present Digital Marketing Seminar

BBB & SPARKS! Present A Digital Marketing PrimerSPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April 6th at 8.30 to present “Reaching Your Customers Online: A Digital Marketing Primer”. The event is part of BBB’s Trusted Advisor Series designed to provide business owners and their employees with current information about a variety of topics.

To register and learn more visit the BBB’s website.

What Is Digital Marketing?

What Is Digital Marketing?So, to answer a question we often get at SPARKS! – “what exactly is digital marketing?” – here’s a quick-and-dirty summary of the key elements.

Businesses and organizations must rely on some type of marketing in order to grow. Traditional tactics – advertising and trade shows, for example – are stalwarts and an important part of the overall recipe. But a key element that many small businesses overlook is to optimize what is perhaps the easiest gateway to their audience: their digital assets.

Digital marketing refers to the use of online (aka digital) channels, such as search engines, social media, email, mobile apps, and websites, to promote a product or service. It is a broad term that encompasses a wide range of techniques and strategies, all of which are designed to reach and engage with a target audience in a digital environment.

For most organizations, an informative, engaging, mobile/user-friendly website lives at the center of the digital universe. But what about the other spokes in the wheel? Digital marketing can be broken down into several different elements, including:

  • Search Engine Optimization (SEO): SEO involves optimizing your website and content to rank higher in search engine results pages (SERPs) like Google and Bing for relevant keywords and phrases.
  • Pay-Per-Click Advertising (PPC): PPC advertising involves placing ads on search engines or social media platforms, and paying a fee each time a user clicks on one of your ads. These ads can reach a prospect at the most important time of the sales cycle – when they’re searching!
  • Social Media Marketing: Social media marketing involves promoting your brand or product on social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn. But the world does not run on posts alone. Social advertising can be an effective, low-cost method of reaching your targeted influencers, users, and decision makers.
  • Email Marketing: Email marketing involves sending targeted messages to your customer and prospect databases with the goal of driving engagement and sales. We could write articles that delve deeper into the specific strategies, but the most important is to motivate the recipient to take action – visit the website for more info, follow on social media, or make an inquiry.
  • Content Marketing: Content marketing involves creating and sharing valuable, relevant, and engaging content with the aim of attracting and retaining a clearly defined audience. And creating a “clearly defined audience” is critical – know your audience and provide relevant and authoritative content.
  • Analytics: Often overlooked, capturing some type of data is the only way to measure effectiveness and ROI. Free platforms such as Google Analytics, Search Console, and some CRMs are the easiest way to track traffic, user behaviors, referral sources, and measure user interest. This information can guide the strategies and execution of your digital marketing plan.

Is digital marketing a part of your overall marketing strategy? If not, SPARKS! can help inform, guide, and assist you with developing and implementing a plan that’s best for your organization. Let’s connect!

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Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important?

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What is Search Engine Optimization? - SPARKS! 410-244-5111

www.onsparks.com

What is Search Engine Optimization? - SPARKS! is an award-winning marketing communications agency based in Baltimore, MD. We offer web development and design, SEO, social media and digital marketing s...
4 weeks ago
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Where is your business showing up in your customers’ search results? Are you in the top results? Greg Pierce has the answers to get your business to break into the top positions.

Through the Better Business Bureau Greater Maryland webinar series, Greg will discuss:
- Fundamentals of SEO
- Tips to improve your website's ranking on search engines
- Using analytics to monitor performance

Search Engine Optimization: Simple Strategies to Improve Web Performance
Thursday, April 20th | 8:30 - 9:30am

Register for FREE online!

www.eventbrite.com/e/search-engine-optimization-simple-strategies-to-improve-web-performance-regi...
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Search Engine Optimization: Simple Strategies to Improve Web Performance

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See ‘behind the curtain’ and learn ways to have your website rank higher in search-engine results
1 month ago
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Seven years ago today - it seems like only yesterday! Happy SPARKS! Anniversary to our own Lauren Pierce! ... See MoreSee Less

2 months ago
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Wonderful anniversary! Keep up the great job!!!!

Happy Sparks anniversary to my very talented granddaughter!💕

Congratulations Lauren

Congratulations Lauren!

Happy anniversary!

Congratulations!

The best 7 years!

Congratulations 🎉

Perfect VIBE!!!

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