SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • Leadership
      • Greg Pierce
      • Julie Smith
      • Lauren P. Powderly, CDMP
  • WHAT WE DO
    • Web Design
    • SEO and Internet Marketing
    • Social Media Marketing
    • Creative & Graphic Design
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Marketing / Cause Marketing: Should I do It?

Cause Marketing: Should I do It?

Colors hands upCause marketing, by definition, is when a for-profit corporation partners with a non-profit organization and both benefit from this mutual partnership. This may take the form of partnering in a social cause or sponsorship, etc.

But while this is all good and rewarding, what is the real goal of cause marketing? And how should your business go about it?How can companies determine what they should do and what cause and non-profit they can align themselves with?

To solve this, companies must first revisit their mission statement and core values. Examining what these are and what they mean will help a company strategize. This is important, because companies can find causes that align with their core values and mission.

One example of a successful cause marketing campaign is the 1,000 Playgrounds in 1,000 Days in which Home Depot and KaBoom partnered and had their employees volunteer to build playgrounds for children within walking distance of their homes. Another example is when Whirlpool provided a range and refrigerator for each Habitat for Humanity home. The result? brand loyalty was achieved.

But cause marketing also happens internally.

It is also true that making a profit is the company’s first goal. Business owners start their own businesses when they see they can meet a need or provide the service they see is lacking, or improve upon an existing service or product. Businesses must make a profit to stay in business.

Cause marketing can begin from the inside with HR, as they try to attract the best candidates to the company. Hiring the best candidates and having people employed is the first step in a company reaching its goals. Then having those candidates live up to the mission and core values of the company. Being ethical within must come first before external cause marketing occurs. Better employees equals better ambassadors.

After all, companies need all the marketing they can get to help them make a profit to stay in business. From a purely business standpoint, there is nothing wrong about profiting from a service or product that you or your business is providing and that meets a need.

So, cause marketing begins from within.

Search SPARKS!

Launchpad Blog

Cyber Threats are Real – Prepare Yourself

Global Tensions Present Cyber Threats Across The Internet The White House has recently released a … MORE

What is SMiShing?

If you’ve never heard of SMS phishing, or SMiShing, you’re not alone. Most people aren’t aware of … MORE

CRM For Beginners

Have you been searching for an efficient way to stay connected to your customers? Customer … MORE

Client Portfolio

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Happy New Year! Hoping to start 2023 with a Baltimore Ravens win! 😈 ... See MoreSee Less

3 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

From Us and Ours
to You and Yours...

We hope you have
a Merry Christmas,
a Happy Hanukkah,
and a joyful Holiday Season!
... See MoreSee Less

4 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 2
  • Shares: 0
  • Comments: 0

Comment on Facebook

The sun is setting on a day full of thanks and gratitude ☀️

As well as some birthday celebrations for Julie Smith, our Director of Graphic Design!

Happy Thanksgiving to all and Happy Birthday to Julie!
... See MoreSee Less

2 months ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 4
  • Shares: 0
  • Comments: 0

Comment on Facebook

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2023 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy