SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • Leadership
      • Greg Pierce
      • Julie Smith
      • Lauren P. Powderly, CDMP
  • WHAT WE DO
    • Web Design
    • SEO and Internet Marketing
    • Social Media Marketing
    • Creative & Graphic Design
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Marketing / Challenges Facing Mobile Marketing

Challenges Facing Mobile Marketing

Smartphone apps flat icon designIn a Pew Research Center study, 90% of American adults have a cell phone. For marketers, this is great news. We all know about, and continue to see the rise in mobile use for everything from shopping, to making restaurant or travel reservations, to communicating with one’s doctor, as well as myriad other uses.

While consumers’  mobile phone usage will be more critical to marketers, there are challenges facing mobile marketing. 

In a recent post, I mentioned the growing use of mobile phones in 2015 and what it means for marketing, especially with the increasing size of the screens on mobile phones: “With smartphones’ screens becoming wider and larger, and many users even using their devices for entertainment purposes, marketers will be wise spend on mobile, or phablets, as they are called. According to the NDP Group Connected Intelligence Device Marketplace Report, smartphones with screens of 4.7 inches and larger account for more than a quarter of mobile device sales.”

McKinsey Quarterly, in an article about “on-demand” marketing, says that “marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.”

Brands will face challenges such as lack of personalization, which is what will attract consumers, who desire a relationship in which they also have some control. This fact is more so when it comes to Millennials. Accenture’s recent report shows that “Many seek personalized, targeted promotions and discounts as the price for their loyalty.” As well, “95 percent or more of Millennials say they want their brands to court them actively, and coupons sent via email or mailed to their homes currently (or will in the future) have the most influence on them. ” Yet, as shows, sending coupons and similar materials via cell phones is not welcomed, and see as clutter, while texts are turn-off.

In this increasingly digital age, consumers have volunteered information and know that their shopping habits are tracked. Many see the benefits in this, in that brands will offer them products they may be interested in. However, consumers will still want to know and feel that they have not lost control.

Another challenge is too much familiarity. Consumers will be turned off if consumers feel that brands are contacting them too much. Beware of the truth familiarity breeds contempt.

Mobile customers are on the move, and they may move on if they feel the relationship isn’t working.

Search SPARKS!

Launchpad Blog

BBB & SPARKS! Present SEO Webinar

SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April … MORE

What is Search Engine Optimization?

What is Search Engine Optimization (SEO)? Many organizations have invested in designing a beautiful … MORE

What Is Digital Marketing?

So, to answer a question we often get at SPARKS! - “what exactly is digital marketing?” – here’s a … MORE

Client Portfolio

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important?

www.onsparks.com/what-is-seo/?src=smc-fb042523
... See MoreSee Less

What is Search Engine Optimization? - SPARKS! 410-244-5111

www.onsparks.com

What is Search Engine Optimization? - SPARKS! is an award-winning marketing communications agency based in Baltimore, MD. We offer web development and design, SEO, social media and digital marketing s...
4 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 1
  • Shares: 0
  • Comments: 0

Comment on Facebook

Where is your business showing up in your customers’ search results? Are you in the top results? Greg Pierce has the answers to get your business to break into the top positions.

Through the Better Business Bureau Greater Maryland webinar series, Greg will discuss:
- Fundamentals of SEO
- Tips to improve your website's ranking on search engines
- Using analytics to monitor performance

Search Engine Optimization: Simple Strategies to Improve Web Performance
Thursday, April 20th | 8:30 - 9:30am

Register for FREE online!

www.eventbrite.com/e/search-engine-optimization-simple-strategies-to-improve-web-performance-regi...
... See MoreSee Less

Search Engine Optimization: Simple Strategies to Improve Web Performance

www.eventbrite.com

See ‘behind the curtain’ and learn ways to have your website rank higher in search-engine results
1 month ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 3
  • Shares: 0
  • Comments: 0

Comment on Facebook

Seven years ago today - it seems like only yesterday! Happy SPARKS! Anniversary to our own Lauren Pierce! ... See MoreSee Less

2 months ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 33
  • Shares: 0
  • Comments: 9

Comment on Facebook

Wonderful anniversary! Keep up the great job!!!!

Happy Sparks anniversary to my very talented granddaughter!💕

Congratulations Lauren

Congratulations Lauren!

Happy anniversary!

Congratulations!

The best 7 years!

Congratulations 🎉

Perfect VIBE!!!

View more comments

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2023 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy