SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • Leadership
      • Greg Pierce
      • Julie Smith
      • Lauren P. Powderly, CDMP
  • WHAT WE DO
    • Web Design
    • SEO and Internet Marketing
    • Social Media Marketing
    • Creative & Graphic Design
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Featured / Your Content Must Answer Questions

Your Content Must Answer Questions

Create Content That Answers Questions

Your Content Must Answer Questions

Often, when creating content, marketers grasp at trying to come up almost anything that will be considered content, be it a blog post, a Facebook post, a tweet, news announced on their website or through another channel. All of that is content and it is great. However, is it answering your customers’ questions?

Like any other company product or service, your blog must give answer questions that customers have and meet their needs – in short, it must solve their problems, or point them to a solution.

It’s imperative that, when creating content, marketers should don the hats of their customers and ask themselves questions that customers are asking. Bloggers must ask whether they are helping their readers. Readers want content that they can glean information from when they go to a company website.

Autozone is a good example of doing this; their repair info page gives car owners information about how to diagnose and solve car problems, possible taking away the need to go to a mechanic, if they are mechanically inclined, or at least to go to a mechanic with enough information to explain the problem. Of course, if you need parts, AutoZone desires that you purchase them at their stores. By being helped, customers may be more inclined to do so.

Safeway is another example of providing recipes for quick meals on their website.Don’t know what to cook for dinner? They’ve got a variety of recipes to choose from. As well, they supply all of the ingredients.

So it’s not that difficult to create content. Remember, however, beyond it being content that people will like, it must be useful and it should answer their questions.

Search SPARKS!

Launchpad Blog

Cyber Threats are Real – Prepare Yourself

Global Tensions Present Cyber Threats Across The Internet The White House has recently released a … MORE

What is SMiShing?

If you’ve never heard of SMS phishing, or SMiShing, you’re not alone. Most people aren’t aware of … MORE

CRM For Beginners

Have you been searching for an efficient way to stay connected to your customers? Customer … MORE

Client Portfolio

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Happy New Year! Hoping to start 2023 with a Baltimore Ravens win! 😈 ... See MoreSee Less

4 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

From Us and Ours
to You and Yours...

We hope you have
a Merry Christmas,
a Happy Hanukkah,
and a joyful Holiday Season!
... See MoreSee Less

1 month ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 2
  • Shares: 0
  • Comments: 0

Comment on Facebook

The sun is setting on a day full of thanks and gratitude ☀️

As well as some birthday celebrations for Julie Smith, our Director of Graphic Design!

Happy Thanksgiving to all and Happy Birthday to Julie!
... See MoreSee Less

2 months ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 4
  • Shares: 0
  • Comments: 0

Comment on Facebook

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2023 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy