Create Content That Answers Questions
Often, when creating content, marketers grasp at trying to come up almost anything that will be considered content, be it a blog post, a Facebook post, a tweet, news announced on their website or through another channel. All of that is content and it is great. However, is it answering your customers’ questions?
Like any other company product or service, your blog must give answer questions that customers have and meet their needs – in short, it must solve their problems, or point them to a solution.
It’s imperative that, when creating content, marketers should don the hats of their customers and ask themselves questions that customers are asking. Bloggers must ask whether they are helping their readers. Readers want content that they can glean information from when they go to a company website.
Autozone is a good example of doing this; their repair info page gives car owners information about how to diagnose and solve car problems, possible taking away the need to go to a mechanic, if they are mechanically inclined, or at least to go to a mechanic with enough information to explain the problem. Of course, if you need parts, AutoZone desires that you purchase them at their stores. By being helped, customers may be more inclined to do so.
Safeway is another example of providing recipes for quick meals on their website.Don’t know what to cook for dinner? They’ve got a variety of recipes to choose from. As well, they supply all of the ingredients.
So it’s not that difficult to create content. Remember, however, beyond it being content that people will like, it must be useful and it should answer their questions.