Chances are you have more logins and accounts to keep track of than ever, and with that comes the inevitable irritation of not being able to remember a password you swore you’d remember. Or worse, you’re still using the same password you used in middle school, leaving yourself or your business vulnerable to getting hacked. […]
The Battle for User Privacy
People are more cynical than ever about how their privacy is being protected when they’re online these days, and with good reason. It’s impossible not to leave a digital footprint in 2019, and search engines can end up mining your data even when you use features like incognito browsing. Keeping your browsing history private has never […]
SPARKS! Presenting at RESONATE: A Marketing Colloquium on Sept 26th
Discover Marketing Strategies That Work Ready to take a deep dive into the world of marketing? Join experts from all areas of digital marketing and our own SPARKS! President Greg Pierce on Thursday, September 26 at the Loyola Graduate Center in Lutherville-Timonium, MD. Greg will share insights on social media marketing advertising strategies that will […]
WordPress Requiring PHP Upgrade
If your WordPress platform is used to manage and maintain your website, it may be time for a PHP upgrade. Don’t know what PHP is? You’ve come to the right place. PHP (Hypertext Preprocessor) is a popular open source general-purpose scripting language that is easily embedded into HTML and used for web development. When a […]
Fighting Back Against Domain Hijacking
Has your company gotten a letter in the mail recently informing you that your domain name is expiring and asking you to switch to the domain name service that they’re providing? If so, you’re likely the target of an attempted domain hijacking. This is serious business, so it’s important that you be able to successfully […]
What Can Google Analytics Do for You? Part 2
This is part 2 of our series on Google Analytics. Click here for part 1. Now that you have a basic understanding of what Google Analytics can do for you, it’s important to know what to look for when you’re going over your data. It can be difficult to make sense of all the information […]
What Can Google Analytics Do for You? Part 1
It seems like analytics become a bigger part of how people make decisions every day. Their use has never been more present in sports, so why should business be any different? Companies are realizing that in order to optimize their outreach efforts, they need to be able to use reliable data that tells them how […]
Privacy Changes Coming to Facebook
Are you one of the 1 in 4 Americans who have deleted the Facebook app from your phone? Are privacy concerns the reason you pulled the trigger? If so, the social media platform is taking steps to try and win you back. Facebook CEO Mark Zuckerberg announced plans to make the most popular social media […]
SPARKS! Welcomes Caitlin Gott
SPARKS! is happy to announce that Caitlin Gott has joined us as our new Client Relations Manager. Caitlin has a strong background in marketing communications and her duties will include client management, business development, and account management. Welcome aboard!
Social Seniors
Think social media is exclusively for millennials? Think again. More seniors than ever are using platforms like Facebook for a variety of reasons, and that number is only going to rise in the coming years. Love it or hate it, social media has never been more essential to daily life. Want to keep in touch […]
