Protect your money and your identity when shopping online during the holidays. The holidays are here, which means it’s a stressful time for many. Between the family, the travel, and the gifts, there’s no shortage of things to worry about between now and the New Year. But there’s one potential threat to a happy holiday […]
The Google+ Security Breach
What the Google+ Breach Means for the Company and its Users Any type of security breach is cause for concern among both a company and its users, but failing to disclose the breach for months in an attempt to avoid bad press and other repercussions intensifies the scrutiny significantly. In March, Google discovered that a […]
SPARKS! Welcomes Jason Breichner
SPARKS! is happy to announce that Jason Breichner has joined us as our new Digital Marketing Assistant. Jason is an experienced copy writer with an agency background in digital marketing and great customer service approach. Recently receiving his Google Certifications in Adwords and Analytics, Jason will be helping our team and clients to get found […]
The Cost of SEO
The Cost of SEO … or what it takes to bring in a bigger catch. By now we’ve all come to learn that in terms of your business’s website, it’s not simply a matter of ”If you build it, they will come.” It’s kind of like fishing. Just because your bait is in the water, […]
AV Equipment Rental Now Available
Make Your Presentations Pop with AV Equipment Rental from SPARKS! SPARKS! is excited to offer Baltimore area organizations the ‘ability to improve visibility’ through our new AV Equipment Rental service. Made available in conjunction with our Odyssey Audio Media division, we can now provide LCD projectors, screens, portable sound systems and accessories suitable for business […]
The Importance of Strong and Unique Passwords.
Passwords Are Your First Defense In Internet Security In today’s world we all have dozens of usernames and passwords for countless online accounts. From email and social media to online shopping and banking, it seems like every website we get on wants us to “log-in.” So what do we do? We have the same password […]
Your Content Must Answer Questions
Create Content That Answers Questions Often, when creating content, marketers grasp at trying to come up almost anything that will be considered content, be it a blog post, a Facebook post, a tweet, news announced on their website or through another channel. All of that is content and it is great. However, is it answering […]
5 Tips on How to Network like an All-Star
Author: Jane Daniel, Director of Social Media & Client Relations at SPARKS! Go alone Going alone forces you to spend your time talking to someone new which maximizes the number of connections you make. When I have brought friends I’m usually left worrying if they are entertained and distracted from being present in the moment. […]
Social Media’s Influence on Consumers
Companies know they cannot survive without social media. Social media, as we think about it, is about online platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. Whether it is B2B marketing or B2C, or a company just wanting to establish its brand, social media is vital. We know it influences consumers. Although social media […]
Email Marketing Writing Tips
First tip: Your email subject line must catch your audience. Email marketing is an important strategy in any marketing campaign. As I wrote a while ago, email is the earliest form of social media marketing, predating Facebook, LinkedIn, and numerous populating the social media universe. Email is also the most personal, since companies, especially retailers and restaurants, can craft […]
