Plumbing in the crapper? Check out Facilicare Commercial Handyman Services! FaciliCare, one of Maryland’s largest commercial handyman companies, has selected SPARKS! to manage its digital marketing programs. FaciliCare operates 24-hours a day, seven days a week, and wanted a new website and advertising program to reach new small-to-medium business clients. Following the launch of an updated, mobile-friendly […]
WordPress: Content Management or Major Security Vulnerability?
Enjoying the Benefits and Preventing the Threats From One of The World’s Most Popular Open-Source Web Platforms Now powering over 27% of the world’s websites serving over 400 million users monthly¹, WordPress has certainly established itself as one of the web’s top applications. One of the reasons is that, as an “open-source” software platform, it […]
SPARKS! Launches New Site For Casa Mia’s Restaurant
Got Crab Cakes? Check out Casa Mia’s Restaurant We’re happy to announce that SPARKS! has recently launched the new website for Casa Mia’s Restaurant in Parkton, Maryland. The new site showcases some of the delicious dishes and their famous Colossal Crab Cakes, legendary in the Baltimore area for over 40 years. The restaurant and wine, beer […]
Inauguration Day at SPARKS!
WordPress Moving Toward SSL Requirement in 2017
In a move toward improving website security, WordPress – one of the world’s largest content management systems (CMS) – has recently announced that it will require secure socket layer encryption (SSL) for websites using the platform beginning in 2017. SSL encrypts traffic between a user’s browser and the server hosting the website to prevent “snooping” and […]
The Importance of Strong and Unique Passwords.
Passwords Are Your First Defense In Internet Security In today’s world we all have dozens of usernames and passwords for countless online accounts. From email and social media to online shopping and banking, it seems like every website we get on wants us to “log-in.” So what do we do? We have the same password […]
Your Content Must Answer Questions
Create Content That Answers Questions Often, when creating content, marketers grasp at trying to come up almost anything that will be considered content, be it a blog post, a Facebook post, a tweet, news announced on their website or through another channel. All of that is content and it is great. However, is it answering […]
5 Tips on How to Network like an All-Star
Author: Jane Daniel, Director of Social Media & Client Relations at SPARKS! Go alone Going alone forces you to spend your time talking to someone new which maximizes the number of connections you make. When I have brought friends I’m usually left worrying if they are entertained and distracted from being present in the moment. […]
Social Media’s Influence on Consumers
Companies know they cannot survive without social media. Social media, as we think about it, is about online platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. Whether it is B2B marketing or B2C, or a company just wanting to establish its brand, social media is vital. We know it influences consumers. Although social media […]
Email Marketing Writing Tips
First tip: Your email subject line must catch your audience. Email marketing is an important strategy in any marketing campaign. As I wrote a while ago, email is the earliest form of social media marketing, predating Facebook, LinkedIn, and numerous populating the social media universe. Email is also the most personal, since companies, especially retailers and restaurants, can craft […]
