Have you been searching for an efficient way to stay connected to your customers? Customer relationship management software (CRM) could be perfect for you.

Let’s face it, you’ve never been busier and keeping in touch with all of your clients can sometimes be a challenge. A CRM system will help to keep your business relationships strong, simplify your workload, and improve profits.

Put simply, a CRM system is a tool that assists with contact management, sales management, and productivity. By allowing you to solidify those individual relationships that may have been losing traction due to your hectic day-to-day schedule, CRM software can do wonders for your business.

Types of CRM Software

Even if you’ve made the decision to utilize CRM tools, it can be overwhelming trying to learn about them and decide which ones are right for your company. To start, there are four main types of CRM software. Conversation CRM apps focus on simplifying emails and phone calls with customers, Leads and Deals CRM helps you to keep track of and close your promising leads with future clients, Contract CRM keeps track of contract details, and Marketing CRM helps you to automate workflow.

Even after you’ve decided on the kind of CRM tools you want your business to use, it can be tricky to figure out which specific software is best for you. Make sure to do some research on the best CRM software available and try to pinpoint what would most enhance your own unique business.

Don’t Fall Behind

Not taking advance of CRM means more time dedicated to doing tasks that could otherwise be simple and streamlined, which leads to less productivity and a loss of profits. CRM software will help you have more time for everything, so your business can grow and you don’t get bogged down in the details. Let your CRM tools collect and make sense of the data, so you can get to using it in the most effective ways possible.

What Does CRM Do, Exactly?

CRM systems automatically pull in vital customer information, such as their website, email, phone number, and social media data across multiple sources and channels. But they take it a step further, generating reports on the company’s recent activity, and even storing a client’s personal communication preferences. Automated administrative tasks are another feature of typical CRM tools. Simply put, CRM makes life easier for both you and your customer.

Sounds Great, But How Much Will It Cost?

The price of CRM apps varies, which is another reason it’s important to do thorough research before you make a final decision on which to use. There’s a great deal of free CRM software available, while others typically cost somewhere between $5-$75 per user per month. Marketing Automation CRM apps will cost you the most, as those can go for $100/month per user.

As the decade comes to a close, keeping your business ahead of the curve might feel more challenging than ever. Technology and the ways that it impacts business is changing at a breakneck speed and it can be hard to keep up. At SPARKS!, we have the tools to help you grow and successfully reach your audience. Give us a call today at (410) 244-5111 to discuss your digital marketing needs!

**We’re not endorsing any particular platform (they ain’t paying us for that!). Just passing along the info so do your own homework for the solution that is right for you.