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You are here: Home / Search Engine Optimization / Is Your Site Getting Hits This Holiday?

Is Your Site Getting Hits This Holiday?

If a tree falls in the woods but nobody hears it, does it make a sound?

The real question should be: if a website has great content and important information, but nobody finds it, does it make a difference?

Most businesses realize the importance of timely, accurate, and interesting content for their website, but many don’t actually take the time to see how their site performs, and, subsequently, if their content is seeing the light of day  …er… computer screens. There are easy ways to learn about two important “V’s” in web world: visitors and visibility.

Search Thyself

Want to know how you are viewed on the web? Then search thyself! Search your company, your competitors, even yourself. Where are you in the results? Are you on the first page or lost in the nether region? What about your reputation?  Has someone posted a negative review of your business? Or, worse yet, has that picture from the office party made it onto someone’s social network account? Those results can help you develop an effective web strategy and get in the game!

Batter Up!

Prepare your site before stepping up to the ‘virtual plate’. Just like a baseball player needs quick reflexes, good eyes, speed, and muscle, you’ll need tools to make sure your site is ready to perform.  Why? You both need hits to win! Good content and a site that is optimized are a must. This very deliberate process is called SEO, or search engine optimization.  Web analytics are the way to keep score (and find out about your visitors). It won’t hurt to have a good third base coach (say a certain web, media, and marketing company!) to guide you along the way. And, unlike an athlete, you can “juice” your performance by adding some well planned internet marketing too!

The first question of the New Year should be: ‘Has your site been optimized to get the most hits possible’?

Search SPARKS!

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Happy Father’s Day, Greg!

I am so thankful to work beside you and learn from you each and every day. Love you! - LP
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Social Media is a great way to stay up-to-date with friends and family, but beware! Sharing, or in some cases oversharing, can have repercussions when it comes to insurance rates and claims.

Learn More: bit.ly/3mi5kQ3
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Your social media could affect your insurance rates | Coverage.com

bit.ly

Regardless of your feelings about privacy or insurers mining social media, there’s a way to make the best of this as long as it’s a reality. Knowing such information is used may lead to new awaren...
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In honor of Memorial Day Weekend, SPARKS! will be closing tomorrow, May 27th at 12:00pm and remain closed through Monday, May 30th. We will resume normal business hours on Tuesday, May 31st. ... See MoreSee Less

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224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
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